New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
Read the Case Study 
8 min read
Everyone tells you to publish high quality content, but they rarely define what that means. In this post, we look at existing research in the area and hear from four content marketing experts about what they believe quality content is. We’re now asking you and the attendees of CMWorld to chime in and help us […]
4 min read
There’s no doubt about it, web users have an insatiable appetite and hunger for fresh, relevant content. Every day, people all over the world connect to the world-wide-web in search of fresh content. Content that is new, content that is educational, content that connects them with a new product or service, content that will make […]
3 min read
Writers with a few hundred articles under their belt feel confident about their abilities and know their limitations. It’s quite different for newer writers. Writing emails and blogs is not the same as article writing, and when a client gives a less than favorable review, new writers might feel discouraged. Here’s how to make the […]
2 min read
A seasoned content creator has, or should have, a writer's voice that speaks to the reader in a relevant way. Creating an article without a voice is similar to eating a sandwich without any contents. Two slices of plain bread connected together may serve to satisfy hunger, but they do not offer any excitement to the taste […]
3 min read
More than just a funny word, gobbledygook is a term used to define overly intellectualized or needlessly sophisticated content. Often, it is a mistake made by new writers who are anxious to demonstrate their talent. Although it may sound impressive to the author, it can be confounding to readers. Who Are The Readers? The best […]
3 min read
The extraordinary rise of Instagram, Pinterest and Snapchat wasn’t the result of happenstance. Nowadays, visual marketing is becoming big business due to its extraordinary potential. According to a study by KISSmetrics, photo-augmented content gets 53% more Facebook Likes and 84% more click-throughs than mere text. The reality is that images can double page views overnight. If you’d like to successfully leverage […]
3 min read
Whatever your wheelhouse, blogging is still a highly effective way to get your message across to followers and raise your profile on the web. Most blogging campaigns don’t fail for lack of effort or good intentions. The reality is that far too many bloggers neglect the nuts and bolts underneath the hood that will ensure […]
3 min read
It’s impossible to deny that the mobile web is growing by leaps and bounds with each passing month. What’s less clear is the best course of action to take to capitalize on this trend. Businesses that have invested years in a traditional content strategy aimed at PC users are particularly flummoxed by this shift. Fortunately, […]
3 min read
Even with the popularity of videos and images in marketing, text is always going to be a vital part of anything you do online to promote your business. There are plenty of well-designed websites out there with carefully written text full of industry references, alliteration, 10-letter words, and maybe even a few Shakespeare references thrown […]
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