2 min read
A seasoned content creator has, or should have, a writer's voice that speaks to the reader in a relevant way. Creating an article without a voice is similar to eating a sandwich without any contents. Two slices of plain bread connected together may serve to satisfy hunger, but they do not offer any excitement to the taste […]
3 min read
More than just a funny word, gobbledygook is a term used to define overly intellectualized or needlessly sophisticated content. Often, it is a mistake made by new writers who are anxious to demonstrate their talent. Although it may sound impressive to the author, it can be confounding to readers. Who Are The Readers? The best […]
3 min read
The extraordinary rise of Instagram, Pinterest and Snapchat wasn’t the result of happenstance. Nowadays, visual marketing is becoming big business due to its extraordinary potential. According to a study by KISSmetrics, photo-augmented content gets 53% more Facebook Likes and 84% more click-throughs than mere text. The reality is that images can double page views overnight. If you’d like to successfully leverage […]
3 min read
Whatever your wheelhouse, blogging is still a highly effective way to get your message across to followers and raise your profile on the web. Most blogging campaigns don’t fail for lack of effort or good intentions. The reality is that far too many bloggers neglect the nuts and bolts underneath the hood that will ensure […]
3 min read
It’s impossible to deny that the mobile web is growing by leaps and bounds with each passing month. What’s less clear is the best course of action to take to capitalize on this trend. Businesses that have invested years in a traditional content strategy aimed at PC users are particularly flummoxed by this shift. Fortunately, […]
3 min read
Even with the popularity of videos and images in marketing, text is always going to be a vital part of anything you do online to promote your business. There are plenty of well-designed websites out there with carefully written text full of industry references, alliteration, 10-letter words, and maybe even a few Shakespeare references thrown […]
3 min read
In light of recent comments by Google’s Matt Cutts regarding guest blogging, many assume that the tactic has no relevance anymore. The reality is that guest blogging is still highly effective when utilized in the proper manner. Focusing on quality and avoiding bad blogging practices are the keys to getting the most from guest posts. […]
3 min read
For many SMBs and major corporations, content is a key component of a larger marketing strategy. A steady stream of fresh content is a surefire path to higher recognition for any brand. One of the best ways to improve the odds of dominating SERPs results for certain queries is newsjacking, a technique for leveraging hot […]
3 min read
Lately, there’s been much heated discussion regarding the recent debut of the Hummingbird algorithm and its impact on SEO. Content marketers in particular are wondering how Google’s shift away from keywords and towards context will affect their broader efforts. The good news is that Hummingbird doesn’t seem to have hurt the SERPs positions of most […]
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