The extraordinary rise of Instagram, Pinterest and Snapchat wasn’t the result of happenstance. Nowadays, visual marketing is becoming big business due to its extraordinary potential. According to a study by KISSmetrics, photo-augmented content gets 53% more Facebook Likes and 84% more click-throughs than mere text. The reality is that images can double page views overnight. If you’d like to successfully leverage […]

Whatever your wheelhouse, blogging is still a highly effective way to get your message across to followers and raise your profile on the web. Most blogging campaigns don’t fail for lack of effort or good intentions. The reality is that far too many bloggers neglect the nuts and bolts underneath the hood that will ensure […]

It’s impossible to deny that the mobile web is growing by leaps and bounds with each passing month. What’s less clear is the best course of action to take to capitalize on this trend. Businesses that have invested years in a traditional content strategy aimed at PC users are particularly flummoxed by this shift. Fortunately, […]

Even with the popularity of videos and images in marketing, text is always going to be a vital part of anything you do online to promote your business. There are plenty of well-designed websites out there with carefully written text full of industry references, alliteration, 10-letter words, and maybe even a few Shakespeare references thrown […]

In light of recent comments by Google’s Matt Cutts regarding guest blogging, many assume that the tactic has no relevance anymore. The reality is that guest blogging is still highly effective when utilized in the proper manner. Focusing on quality and avoiding bad blogging practices are the keys to getting the most from guest posts. […]

For many SMBs and major corporations, content is a key component of a larger marketing strategy. A steady stream of fresh content is a surefire path to higher recognition for any brand. One of the best ways to improve the odds of dominating SERPs results for certain queries is newsjacking, a technique for leveraging hot […]

Lately, there’s been much heated discussion regarding the recent debut of the Hummingbird algorithm and its impact on SEO. Content marketers in particular are wondering how Google’s shift away from keywords and towards context will affect their broader efforts. The good news is that Hummingbird doesn’t seem to have hurt the SERPs positions of most […]

An investigation conducted by New York officials recently uncovered some shady business practices involving online reviews. Operation Clean Turf resulted in thousands of dollars of fines for at least 19 businesses. It was discovered that the businesses went through an elaborate process of hiring a marketing firm that sought individuals with the ability to write […]