New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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3 min read
Instagram may be “just a bunch of photos” to some, but it’s one of the fastest growing platforms available to modern content marketers. According to Content Marketing Institute, brands’ use of Instagram grew 17% in 2014 alone. If you’re not already reaching customers on Instagram, it’s time to start. Instagram’s Benefits for Marketers With more […]
3 min read
Since the United States Declaration of Independence named “life, liberty and the pursuit of happiness” as the unalienable rights of man, we’ve tried to understand what exactly that means. Self-employed freelance writers are no exception. In today’s marketplace freelance writers and the self-employed are pursuing happiness, but falling short.This is because they are failing to understand their minimal viable product […]
4 min read
Blogs have rapidly become a critical part of the online marketing world. A well written blog increases the outreach of your brand and directly leads to new customers and sales. Creating a high quality blog isn’t difficult, but it does require that you obey certain guidelines. If you are looking to build a better blog […]
3 min read
The biggest reason people fail at creating a blog that gets engagement is because the content is written with overtones of advertising. Writing a blog that people will interact with means writing copy that speaks to the reader, as if the reader and writer are sitting down together on a summer afternoon to have a […]
2 min read
We are inundated with content. The average American consumes 34GB of content a week. Human brains process up to 11 million pieces of stimulus a day. Chartbeat CEO Tony Hailepublished an article showing that over half of visitors leave a webpage in less than 15 seconds. So, how do you train your readers to read […]
2 min read
Over a year ago, Google’s Matt Cutts infamously declared that guest blogging needs to be stopped because it was “becoming more and more spammy.” After this declaration, many businesses put a stop to guest blogging, while others were determined to continue submitting articles to other blog websites. So, in your opinion, should we put an […]
3 min read
Every good writer has been there; you sit for what feels like hours, trying to come up with the perfect topic that your audience would like to read about, only to be blocked in coming up with anything. As someone who writes many articles per week, having writer’s block is my worst enemy. It slows me […]
3 min read
In today’s constantly changing market, it’s hard for online businesses to stay well-informed and knowledgeable regarding the right ways to drive traffic to their sites. It seems as soon as everyone becomes educated about the newest SEO techniques, the rules are changed once again, costing website owners valuable time and money. This cycle of events […]
3 min read
Everyone knows how effective social media websites like Facebook and Twitter are for SEO and branding purposes. But one underutilized website for search engine optimization is LinkedIn. Not only is it an excellent resource for connecting and networking with other professionals in your area and industry, but it is also a powerful tool when it […]
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