Blogs have rapidly become a critical part of the online marketing world. A well written blog increases the outreach of your brand and directly leads to new customers and sales. Creating a high quality blog isn’t difficult, but it does require that you obey certain guidelines. If you are looking to build a better blog […]

The biggest reason people fail at creating a blog that gets engagement is because the content is written with overtones of advertising. Writing a blog that people will interact with means writing copy that speaks to the reader, as if the reader and writer are sitting down together on a summer afternoon to have a […]

We are inundated with content. The average American consumes 34GB of content a week. Human brains process up to 11 million pieces of stimulus a day. Chartbeat CEO Tony Hailepublished an article showing that over half of visitors leave a webpage in less than 15 seconds. So, how do you train your readers to read […]

Over a year ago, Google’s Matt Cutts infamously declared that guest blogging needs to be stopped because it was “becoming more and more spammy.” After this declaration, many businesses put a stop to guest blogging, while others were determined to continue submitting articles to other blog websites. So, in your opinion, should we put an […]

Every good writer has been there; you sit for what feels like hours, trying to come up with the perfect topic that your audience would like to read about, only to be blocked in coming up with anything. As someone who writes many articles per week, having writer’s block is my worst enemy. It slows me […]

In today’s constantly changing market, it’s hard for online businesses to stay well-informed and knowledgeable regarding the right ways to drive traffic to their sites. It seems as soon as everyone becomes educated about the newest SEO techniques, the rules are changed once again, costing website owners valuable time and money. This cycle of events […]

Great content is all the rage for SEO and Marketing professionals right now, and for good reason. Having quality writing online, whether it’s on your website, blog, or someone else’s blog, could help boost your rankings and traffic. Of course, writing content that people want to read is easier said than done. With these ideas, […]

What on earth am I doing? That is the question I often find myself asking whenever I dive into a new topic, and with content marketing it was no different. Since starting in the content marketing industry, I’ve found myself in a fascinating world that changed my view of the marketing industry. I hope to explain […]