Rick Leach | Posted on
15 min read
SEO is more important than ever and continues to evolve. Now, the #1 result is no longer the most valuable, most visible position. Instead, Featured Snippets have given way to AI Overviews (AIOs) as the dominant results. AI Overviews may seem to represent a threat to visibility but actually present a huge opportunity. The good […]
Rick Leach | Posted on
6 min read
Rick breaks down how to spot spun content, why it’s still a problem in the age of AI, and what you can do to prevent it from slipping into your content strategy. In the video above, Rick breaks down the still-relevant (and still risky) practice of spinning content — what it is, how to identify […]
Rick Leach | Posted on
25 min read
Me: “You’re a content marketing expert and a world-class writer. Create a single prompt that I can use to get AI to create insightful content that passes as human and ranks well.” AI: “Ah, yes. The secret one-liner that unlocks perfect content. Here it is: ‘Write me an article that is engaging, insightful, SEO-optimized, and […]
Rick Leach | Posted on
25 min read
Imagine walking through a city where graffiti covers the walls. The messages range from political statements and creative poetry to crude images and, occasionally, sharp commentary about local businesses. One message claims that a tavern serves the best wine in town, while another grumbles about bad service and watered-down drinks. These public inscriptions don’t just […]
Rick Leach | Posted on
11 min read
Let’s play a game. Spot the difference between these two search queries: Query 1: Content writing services. Query 2: We have a special content project coming up, and my in-house writers won’t be able to handle the volume. I need a content provider experienced with agencies, tight deadlines, and demanding clients. I don’t want to […]
Rick Leach | Posted on
17 min read
When visitors land on your web page, it should be as captivating as possible, enticing them to stay instead of bouncing to another site. Marketing professionals often use bounce rate as a metric to gauge this engagement, but it’s much more complex than it appears. Visitors bounce for many reasons, and it takes some digging […]
Rick Leach | Posted on
18 min read
For people in digital marketing and content creation, AI technology and machine learning haven’t just taken the world by storm — they’ve seemingly changed it overnight. Since ChatGPT’s initial launch in November 2022, dedicated content writers who have spent a lifetime sharpening their skills have been struggling to find the same amount of work. Content […]
Rick Leach | Posted on
18 min read
In an ideal world, everyone who follows your brand on social media would see every last one of your posts without exception. After all, they appreciate your content and want to see more of it. But, of course, the reality of social media is a lot different. Ultimately, factors like evolving social media algorithms determine […]
Rick Leach | Posted on
19 min read
In today’s world, a diverse content catalog that’s helpful and informative isn’t just a “nice to have.” This content collection, rich in useful and educational materials, is not merely an optional asset; it’s a critical component in your strategy for search engine optimization (SEO) and improving visibility. After all, content doesn’t just sell your products; […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.