New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
Read the Case Study 
Rick Leach | Posted on
16 min read
Human-led, AI-assisted content is the only viable strategy for businesses that want to stay competitive in an increasingly AI-driven content landscape. Right now, boardrooms and marketing teams are stuck in a polarized debate that misses the point. On one side are the efficiency absolutists. They look at artificial intelligence and see a magic button that […]
Richard Leach | Posted on
13 min read
According to HubSpot’s 2024 State of Generative AI & How It Will Revolutionize Marketing study, 56% of marketers who use generative AI for content creation say it performs better than content created without it. So, what are the other 44% getting wrong? Chances are, they’re prioritizing quantity over quality. AI has made it astoundingly easy […]
Richard Leach | Posted on
13 min read
Struggling to stay on top of content deadlines without lowering your quality standards? You’re not alone. More than half of marketing professionals faced the same challenge, according to a Statista content marketing trends study. To help ease the content demands on their internal teams, 62% of respondents turned to specialized providers. Content writing services are […]
Rick Leach | Posted on
11 min read
Bounce rate measures the percentage of visitors who land on a page of your website and leave without taking any further action or visiting additional pages. Think of it like this: Just as this behavior in a physical store would signal that something might be off with your merchandising, layout or customer experience, a high […]
Rick Leach | Posted on
15 min read
SEO is more important than ever and continues to evolve. Now, the #1 result is no longer the most valuable, most visible position. Instead, Featured Snippets have given way to AI Overviews (AIOs) as the dominant results. AI Overviews may seem to represent a threat to visibility but actually present a huge opportunity. The good […]
Rick Leach | Posted on
6 min read
Rick breaks down how to spot spun content, why it’s still a problem in the age of AI, and what you can do to prevent it from slipping into your content strategy. In the video above, Rick breaks down the still-relevant (and still risky) practice of spinning content — what it is, how to identify […]
Rick Leach | Posted on
25 min read
Me: “You’re a content marketing expert and a world-class writer. Create a single prompt that I can use to get AI to create insightful content that passes as human and ranks well.” AI: “Ah, yes. The secret one-liner that unlocks perfect content. Here it is: ‘Write me an article that is engaging, insightful, SEO-optimized, and […]
Rick Leach | Posted on
25 min read
Imagine walking through a city where graffiti covers the walls. The messages range from political statements and creative poetry to crude images and, occasionally, sharp commentary about local businesses. One message claims that a tavern serves the best wine in town, while another grumbles about bad service and watered-down drinks. These public inscriptions don’t just […]
Rick Leach | Posted on
11 min read
Let’s play a game. Spot the difference between these two search queries: Query 1: Content writing services. Query 2: We have a special content project coming up, and my in-house writers won’t be able to handle the volume. I need a content provider experienced with agencies, tight deadlines, and demanding clients. I don’t want to […]
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