New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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Sarah Stasik | Posted on
5 min read
Most blog introductions on the internet suck. They’re too long, don’t say anything valuable and waste what little time I don’t actually have. And the problem seems to be getting worse, with content marketers and bloggers emulating each other — and experts — in all the wrong ways, and no one really follows good advice […]
Sarah Stasik | Posted on
5 min read
Working from home — in comfy pajamas and with your favorite Netflix binge streaming in the background — sounds awesome, but freelance writers know that staying productive is a challenge. When you supervise yourself, it’s easy to talk the boss into putting off work, approving an abundance of breaks and the importance of a warm […]
5 min read
With an average of 1.28 billion active daily users, Facebook is a content marketer’s dream. Having an active social media presence on Facebook is an efficient, economical way to draw attention to your blog, but sometimes posting there can feel like shouting into the void —even when you have thousands of Facebook followers. Step up […]
4 min read
Content marketing isn’t just for pushing your site to the top of search engine rankings. It’s also a valuable tool you can use to move customers from considering a purchase to actually buying. To get the most out of your content marketing efforts, you need to create different types of content for each stage of […]
3 min read
When it comes to targeting your content to the right potential customers or clients, developing buyer personas is an essential step. In fact, a full 63 percent of savvy marketers create their content with specific buy personas in mind. Without well-defined buyer personas, your writers and content developers are left guessing who their audiences are. […]
4 min read
A winning content marketing strategy can take your business to the next level. Consumers respond to content marketing because it educates, informs and entertains them, and businesses participate in it because it fosters communication and engagement with their consumers. But what separates a content marketing strategy that is merely average or good from an exceptional […]
Sarah Stasik | Posted on
3 min read
Content marketers are getting better at the job every year. North American benchmarks posted by MarketingProfs note that almost two-thirds of B2B and B2C marketers said they were more successful this year than last with their content marketing efforts. While that’s great news, it also means enterprises must work harder to keep up with the […]
3 min read
When it comes to blog content, size really does matter. Long articles keep people on your page for a longer period of time, and search engines tend to rank them higher than short posts. In fact, according to the Orbit Media Studios third annual survey of bloggers, the length of the average blog post has risen […]
Sarah Stasik | Posted on
3 min read
It’s estimated that around five times more people read a headline than the content itself. Headlines are easy to share via social media and other links, which puts them in front of a wider audience than your blog or website can draw on it’s own. Understanding which titles perform best is critical to driving higher […]
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