According to Econsultancy, content marketing and writing skills are second only to data analysis when it comes to importance for marketers. And while many people can learn to craft grammatically correct, optimized copy, the fact is that writing is somewhat of a talent. Not everyone can infuse marketing copy with enticing voice or create an informational […]

Albert Einstein said, “In the middle of difficulty lies opportunity.” He was encouraging others to face problems with the knowledge that they might find a way to resolve them or learn from the experience. Many businesses — online and off — are facing serious challenges in 2020, particularly given the impact that COVID-19 is having […]

In the current environment of economic hardship caused by COVID-19, many businesses are scaling back on content budgets. While we’ve made some arguments for the value of staying the course or increasing content during this time, we also know that financial facts are just that: Facts you can’t always ignore or sway. But scaling back […]

Authority is a big deal for SEO. In a list of Google ranking factors published by Backlinko, trustworthiness and authority play important roles. Here are just some of the ranking factors listed that are related to or involve authority: A solid domain history Domain authority Content that covers the topic in-depth Recent content, especially for […]

With more and more business revenue driven by leads that are generated online, the focus on B2B content creation has intensified. Smart companies realize that relevant, useful information draws potential customers into the sales funnel. While content creation for consumers—B2C—might garner more attention in the marketplace, a strong B2B content creation strategy can produce quantifiable, […]

The dictionary defines crisis as “a time of intense difficulty, trouble or danger”. It also says that a crisis can be a time when important decisions must be made. Business crises can range in scale from PR nightmares to national disasters. In extreme cases, the crisis can even impact the entire globe. Goals during a […]

Content writing is an extremely important part of an effective digital marketing strategy. From a website focused on SEO to product descriptions that encourage sales, content can be the cornerstone of moving your business forward. However, creating great content can take a talent and time commitment that not everyone can invest in making, particularly for […]

Content marketers and SEO experts know that content is critical to the success of their campaigns. Even the best strategies need amazing content to fuel their results. However, some circumstances may require content in far larger batches, ranging from hundreds to tens of thousands of words per day. Think of eCommerce stores that need to […]