Category Archives: Press

Victoria, BC, November 5, 2018: Stellar Media, a company that helps businesses create content at any scale, reported today on key performance metrics from their proprietary content marketplace.

Perhaps most impressive, Stellar has reported that the average turnaround time for a 432-word content order is only one hour.

The company also shared that the average rating from customers per order is 4.15 out of a possible 5.0.

These numbers were taken from a sample of the latest 300,000 orders to move through the company’s proprietary content marketplace.

“It’s exciting to share these numbers,” said Stellar CEO, Clayton Lainsbury. “Based on our own research, we believe this to be the fastest turnaround time for custom content creation on the Web. More importantly, though, we’re able to do it without sacrificing quality. The fact that our customer ratings remain high across such a large sample of orders shows that the content is matching and exceeding customer expectations.”

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Victoria, BC, January 23, 2018: Stellar Media, a company that helps businesses create content at any scale, reported today that 2017 revenue grew 56% over 2016.

“We’re very excited to see another strong financial year to follow up from the 57% revenue growth we saw in 2016,” said Clayton Lainsbury, Stellar’s Founder and CEO. “Topline revenue was driven by sharp increases in enterprise business after acquiring several new Fortune 500 customers.”

The content creation company has been able to penetrate a retail segment where its services are desperately needed. Customers such as Bloomingdale’s, Michaels and 3M, to name a few, use Stellar to create compelling content at scale for their product pages. These large brands often have hundreds of thousands of SKUs, making it impossible for in-house teams to write, review and manage product copy on a consistent basis. Stellar’s enterprise service lets these brands offload those tasks and focus on their core competencies.

“Two things we’ve learned are that the world’s best brands can’t waste time managing content and can’t afford to publish subpar content,” stated Lainsbury. “Customer retention has been exceptionally high because our focus is on delivering publish-ready content. For customers, this means they save time and money by not having to review, edit and revise content before it goes live. It also means they can trust that published content is accurate and designed to sell their products.”

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Victoria, BC, January 12, 2018: Stellar Media, a company that offers content writing services to businesses at any scale, announced today that it has appointed Eric Hoppe as Director of Marketing. The hire supports the company’s strategy to recruit top talent in the content marketing industry and to invest in sales and marketing throughout 2018.

With more than 10 years of experience in digital marketing, Hoppe fills an important gap on the Stellar team. With six of those years spent as a key player at competing content firm Constant Content, Hoppe brings a relatively large amount of experience and insight in an industry that, while growing quickly, is still young.

“The first thing you notice about Eric is his passion for the content space,” said Stellar founder and CEO, Clayton Lainsbury. “It’s contagious. That energy combined with his analytical approach and digital marketing expertise makes him a valuable asset to our company. We’re lucky to have him in a leadership position as we continue to expand.”

When asked about joining Stellar, Hoppe stated, “I’ve always admired Stellar for its intuitive platform and its unmatched commitment to producing quality content. The word ‘quality’ gets tossed around a lot in this space. But with Stellar, you can truly see they’ve put the R&D resources into building a world-class platform, ensuring clients get an exceptional experience and quality content that performs. It’s exciting to be a part of that.”

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When we released editing and proofreading services for self-serve clients in March of this year, many of you asked if you could have your existing content edited and proofread. At the time, the feature only let you add editing and proofreading services to new content writing orders.

Today, we have good news. We just released a new feature that lets self-serve clients have any existing content edited and proofread by professional editors on the Stellar platform.

The feature is easy to use, and the way you place an order for editing and proofreading services is similar to the way you already place writing orders.

How to Order Editing and Proofreading Services for Existing Content

Create Order

Hover on the “down arrow” of the green Create Order button in your Stellar client account. You’ll notice there is a new order type listed in the dropdown menu called Editing & Proofreading.

Click Editing & Proofreading to continue.

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Victoria, BC, September 14, 2016: Stellar Media, a company that helps businesses create content at any scale, announced today that it has appointed Lisa Rohner as Director of Quality Assurance (QA) and Enterprise Production. The move supports Stellar’s commitment to, and continued development of, its enterprise and high-volume content creation services.

With more than 20 years of experience in consumer research and brand marketing for global brands such as Smirnoff, Jose Cuervo, and Baileys, Rohner brings a wealth of experience to the young and growing company. Specifically, over the last ten years, she managed the production of high-volume content creation programs for top  retailers such as Cooking.com, Williams-Sonoma, and Staples, where she was responsible for delivering thousands of publish-ready content pieces.

“Anyone who sits down with Lisa for five minutes realizes she was born and bred for this role,” said Stellar CEO, Clayton Lainsbury. “When it comes to quality assurance and content production in general, there is no replacement for experience. That’s what Lisa brings. She understands that great content turns shoppers into customers. More importantly, she knows how to deliver that content at scale to brands and retailers.”

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Victoria, BC, August 10, 2016: Stellar Media, a professional content writing service that helps businesses create content at any scale, released their first half results for 2016. The company continues to realize revenue and customer growth in the thriving, but competitive, content marketing space.

Stellar reported top line revenue growth of 44% for the first half of 2016 over the same period in 2015. They also report that prepaid revenue (payments by customers for services in advance) has risen by the same percentage, indicating that revenue growth for the remainder of 2016 should continue.

Stellar’s founder and CEO, Clayton Lainsbury, says the growth is a combination of their self-serve platform’s outstanding performance and a new influx of enterprise business. “It’s exciting to see the growth come from two parts of our business. On one hand, we have our self-serve marketplace where customers can interact with and hire content creators all on their own, with our easy-to-use platform. This marketplace helps thousands of customers create content on virtually any topic — and it happens quickly, with the average turnaround time for a 360-word document only one hour. On the other hand, we’ve also grown the enterprise side of our business where we help retailers and hyper-localized companies manage high-volume projects, creating a thousand or more pieces of content per week.”

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Over the last 6 months, the team at Stellar has been listening to feedback from the content creation world. We’ve heard from existing clients, would-be clients, and writers, all telling us what they need to execute successful content strategies.

We’ve taken this feedback and infused it into the brand new Stellar – a robust and intuitive content creation platform.

The new platform replaces the old one and offers more control managing content orders, greater ability managing your freelance writers, and, overall, is a lot easier to use.

A full tutorial of the new Stellar is below. If you don’t have a Stellar client account yet, we suggest you create one and check it out. It’s free to sign up and look around.

Dashboard

Your new Dashboard makes it easy and quick to see what’s happening with your recent content orders.