Meghan McKenzie | Posted on
12 min read
We created this post to answer many of the questions our clients had about white paper creation and provide some good white paper examples. Please get in touch if you have any other questions. Marketers that understand how to create content for every stage of the buyer journey know that leveraging different types of content […]
6 min read
According to SEMrush, product content is one of the top three most important factors for winning online sales. It’s second only to price and delivery time. Product content is the information on your site that explains what you sell and how it benefits consumers — when your product is a service, this content comes in the […]
Meghan McKenzie | Posted on
10 min read
In mid-2019, more than 800,000 merchants across the globe were using Shopify. With COVID-19 pushing online shopping to even new heights, Shopify saw more growth in early 2020. Whether you’re launching your first ecommerce shop or you’ve been a Shopify mainstay for some time, you may be looking to differentiate yourself from the growing crowd […]
Meghan McKenzie | Posted on
10 min read
If you sell products or services online, effective eCommerce emailing marketing will be a critical component of your success. It’s not surprising—the distance between interest and a decision to purchase is shortest when a potential customer is already online, whether they’re on your site or in their inbox. What’s more, email marketing works across four […]
Meghan McKenzie | Posted on
12 min read
Why eCommerce influencer marketing makes sense. To say that marketing and advertising have been through dramatic changes during the last ten years would be a serious understatement. The fact is, the old rule book hasn’t just been revised—the pages have been torn out and tossed into the fire pit. Audiences are fragmented like never before, […]
Meghan McKenzie | Posted on
20 min read
Ghostwriting is a tried-and-true profession and a powerful way to get content written when you don’t have the time, talent or desire to do it yourself. Whether you’re interested in publishing a book or just want more high-quality content for your website, hiring a ghostwriter puts you in some pretty good company. Did you know […]
7 min read
Great news: your online store is thriving. Traffic is up, and so are conversion rates. You’re selling more products every month. But it’s not easy. The challenges of running an online store are like tentacles, expanding as your success increases. If you’re like most entrepreneurs, you’re likely to want to manage it all yourself. That […]
Krista Morris | Posted on
12 min read
Why does the internet love listicles? Readers want info that’s easy to digest. Listicles break down complex information into an easily skimmable and quickly accessible format. We skim headings to get a gist of the article and to gauge whether we’ve landed in the best place to find what we want to know. Because human […]
7 min read
As we head into the busiest time of year for retailers and eCommerce companies, many marketers working in those industries are seeing the culmination of their year’s efforts. These industries work months, even years, in advance when it comes to writing content including product copy, category page descriptions and buying guides. So while this year’s […]
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