Carlos Meza | Posted on
11 min read
In 2023, social media is a mainstay. If you’re in marketing, you’re using it. Full stop. Businesses leverage social media because it’s effective. After all, hundreds of millions of people use sites like Facebook, Twitter, Pinterest and Instagram daily. That’s a lot of eyeballs scrolling through media feeds. And a lot of opportunities for new […]
12 min read
When you work with freelance writers, you get the benefits of accurate, well-written content without having to hire a full-time writer or assign extra tasks to busy in-house team members. As for finding freelancers, it’s easier than ever. According to CNBC, the gig economy has grown over 15% from 2010 to 2020 as more Americans […]
7 min read
No matter what you sell, you need content to educate people about your company and persuade them to call, click, email or buy. With so many firms publishing the same type of content, however, it’s easy to get lost in the shuffle. One way to stand out from the crowd is to hire subject matter […]
2 min read
Being good at SEO relies on staying current with what’s working, finding new tactics to test, and discovering new technologies that can help you achieve the ranking and traffic goals you set. I’ve found one of the best ways to do that is attending SEO-focused conferences, and MozCon is one of my absolute favorites. Their […]
7 min read
Comprehensive marketing strategies include many different types of optimized content. Sales funnels often begin with social media ads, pay-per-click ads and other types of microcontent. Advertorials — ads disguised as regular articles — drive traffic to landing pages; blog posts do the same thing. Then you have long-form editorials and white papers. But what are white […]
10 min read
How long should a blog post be? Well, as with many marketing questions, the classic “it depends” is a good answer. The experts behind content analysis tool Yoast say a standard page should be at least 300 words long and cornerstone content should start around 900 words. HubSpot looked at its data and puts the ideal blog […]
Krista Morris | Posted on
10 min read
Fluff in writing refers to unnecessary language that adds length without adding meaning. Writers and editors might also call fluffy writing filler, padding, verbosity, wordiness, tautology or empty qualifiers. The result is readers spend more time parsing words and less time absorbing value. So, why does fluff matter? Fluff wastes space and reduces clarity. However, […]
11 min read
The decision to create and publish an eBook can be driven by several factors that have to be weighed against the cost of creating an eBook. Maybe you want to create something valuable to offer your existing audience. Maybe you want to use an eBook as a lead magnet that you promote via social media, […]
Meghan McKenzie | Posted on
12 min read
We created this post to answer many of the questions our clients had about white paper creation and provide some good white paper examples. Please get in touch if you have any other questions. Marketers that understand how to create content for every stage of the buyer journey know that leveraging different types of content […]
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