Rick Leach | Posted on
20 min read
A landing page is a powerful marketing tool designed to lead and drive conversions. Its primary function sets it apart from other web pages. Designed to be streamlined and persuasive, landing pages eliminate distractions — like navigation and other menus — to guide users toward a desired action. Landing pages get their name from their […]
Carlos Meza | Posted on
15 min read
Dynamic landing pages are often the X-factor that takes a solid digital marketing campaign from good to fantastic. But efficiently producing enough of them without sacrificing quality can be a real challenge — this is where AI landing page builders come in. Today’s AI landing page creation tools leverage emerging artificial intelligence tech to significantly […]
Rick Leach | Posted on
15 min read
Wondering how you give life to your company? It boils down to your brand voice and tone — how your business communicates. Whether writing a blog post or recording a video, consistent branding helps harmonize messaging across content and makes your business instantly recognizable. Brand voice is the personality of your business. It can be […]
Rick Leach | Posted on
12 min read
Your marketing campaigns have done their job, parachuting audiences onto your website. Now, it’s time for your landing pages to take over. Whether you want customers to sign up for a trial, subscribe to a list, or make a purchase, having an effective landing page structure can be the difference between a successful conversion and […]
Rick Leach | Posted on
11 min read
B2B SaaS copywriters are the Swiss Army knives of the software used in a service industry. They go beyond typing words on a screen to help shape the narrative and increase the efficacy of entire campaigns. Regarding market share and competitive edge, PayPal cofounder Peter Thiel once said, “Customers won’t care about any particular technology […]
Rick Leach | Posted on
18 min read
If there’s one thing you can always count on when it comes to digital marketing, it’s that the game is always changing. Search engines update their rules, people’s preferences shift, and competitors always seem to be onto the next big thing. In other words, what may have worked like gangbusters for your brand only a […]
Carlos Meza | Posted on
12 min read
Today’s the day. You’re about to unearth a treasure map outlining how to create content that captivates your audience and ranks high in the SERPs. It all begins with mastering the art of writing blog intros. Intros set the stage for that all-important first impression — not just for a specific article but for your entire […]
Rick Leach | Posted on
18 min read
You can’t go far on the internet without coming across a blog, but let’s be honest: Many sites struggle to stand out in a jam-packed digital landscape. You need to understand how to start a blog that your audience will want to read — while also satisfying your business goals. The thing is, blogs aren’t […]
Carlos Meza | Posted on
22 min read
Ask a dozen digital marketers what keyword research tools they use, and you’ll probably get 12 different answers. If you’ve dabbled at all with these platforms, you’ll understand the reason for the diverse opinions. Every keyword tool has unique features to weigh and ranges wildly in terms of the depth of data available. For your […]
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