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5 Steps to Powering Your Blog with Crowd Content

To create a powerful online presence, your blog needs to ooze authority. It should position your company as a thought leader in your industry. One of the best ways to achieve this is to publish high quality content to your blog frequently and regularly. Crowd Content makes it easy to feed your blog with fresh, […]

Why Social Media Is Important for SEO

Over the past decade, the web has become far more interactive and collaborative across the board. Social media is a natural consequence of our innate desire as people to interact. For a long time, SEO was strictly concerned with dry technical details like metadata, keyword density and sheer backlink volume. Since then, the formula has […]

Successful SEO with Articles and Blog Posts

Google rained a parade of algorithm changes on its search engine last year, all aimed at improving the results by devaluing content mills and link farms. This shook up search engine optimization (SEO) for many who found old tactics no longer worked. Fortunately, you can still win at SEO with articles and blog posts, especially […]

Impressions vs. Reach: The Complete Guide

In an ideal world, everyone who follows your brand on social media would see every last one of your posts without exception. After all, they appreciate your content and want to see more of it. But, of course, the reality of social media is a lot different.  Ultimately, factors like evolving social media algorithms determine […]

Checklist to Help Increase Google Rankings Now

Creating fantastic content that helps customers make better decisions and connect with your brand is only part of a successful content marketing strategy. The rest? Ensuring your target audience can easily find all that stellar content. That’s where thorough search engine optimization (SEO) comes in. Although many shoppers begin a product purchase by heading straight for […]

The Cost of Hiring a Freelancer vs. an In-House Writer

Marketing is mandatory for companies and other organizations. Whether you have a new product for consumers or a fundraising need for your charity, marketing is the way you connect with your audience. And all marketing is content. Each of these is made of content — content that someone or some team created.  No matter what […]

7 Tips for Boosting Your Website Authority

What Is Website Authority? Website authority is a measure of the overall strength of your site or domain. Strong sites tend to show up higher in the search results and have traits that include, but certainly aren’t limited to: Many SEO companies and other sites offer ways to measure website authority. You can use a […]

How Ghostwriters Help You Conjure Up the Right Words

Customers love to get insights and tips to grow their businesses, especially from experts in the know. But how can you reach prospective customers and share knowledge when your company’s leadership doesn’t have time to write guest posts and articles? Cue the ghostwriter. These professional writers lurk behind the scenes and are invisible to audiences, […]

Google’s May 2022 Core Update: What You Need to Know

How Google’s Search-Engine Algorithm Update Could Shape Your Website Metrics Google implemented a “broad core update” to its search-engine algorithm on May 25, 2022, as announced by Danny Sullivan, a Public Liaison for Google Search. Its full effects take a couple weeks to manifest because Google rolls out major updates gradually. This is Google’s first […]

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