The massive success of Pinterest and Instagram proves that the web is becoming ever more visual in nature. Already, search engines like Google Images are prioritizing PNGs and JPGs over mere keywords. Ultimately, multimedia data will become just as important as text in the overall SEO equation in short order. Mastering visual marketing is something […]

Recently, the use of off-page SEO techniques to improve organic search rankings has overshadowed traditional factors like keywords and meta tags. While quality indicators like authoritative organic links and social media clout are important, good on-page SEO is nevertheless still quite critical. Pushing on-page SEO to the back burner is a mistake that should be […]

Business owners and SEO specialists spend a ton of time focusing on the right moves that they end up neglecting to avoid the wrong ones. Search engines have become so advanced today that they’re a lot more forgiving of what used to be considered SEO errors on the part of webmasters. However, that doesn’t mean […]

Just as in 2013, content marketing success is a primary goal of most businesses for 2014 — maybe even more so this year. In 2014, content marketers will need to keep their wits about them and keep an eye on the competition to get the returns they expect. The following guidelines are a good start […]

For many SMBs and major corporations, content is a key component of a larger marketing strategy. A steady stream of fresh content is a surefire path to higher recognition for any brand. One of the best ways to improve the odds of dominating SERPs results for certain queries is newsjacking, a technique for leveraging hot […]

Despite recent advancements in the realm of semantic search, major search engines like Google and Bing still rely heavily on traditional links to gauge relevance. Alongside content creation, link building is one of the main pillars of effective SEO. The best practices that govern the creation of links tend to change every year, often quite […]

As we transition into 2014, content marketing continues to be a preferred method for attracting high value leads. With it, businesses are looking to maximize ROI from their content offerings. Arguably, the biggest mistake that companies make when using content as a lead generator is forgetting about conversion optimization. Though it’s generally not intended to […]

Calling all ecommerce stores. Crowd Content just made your life a lot easier. We’re happy to announce the launch of our new product description creation and management tools. Using these new tools, ecommerce stores can reduce the time, effort, and cost spent on writing, re-writing, and managing product descriptions. Highlights include: Access to pre-screened, high […]

By now, the mechanics of sound SEO on a global or at least national scale are well-understood by the majority of content marketers. As long as you deliver solid content that’s formatted properly and features sound link structure, there’s a good chance you’ll see results. In the rush to capitalize on the worldwide potential of […]