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Is My Content Formatted for Mobile?

With Mobilegeddon looming just around the corner, we all know how important mobile sites are to your visibility in Google results, right? Of course we do. But did you know that Google’s latest and greatest algorithm change is about more than the nitty, gritty coding details? The Internet has been abuzz for months about Google’s […]

Social Content: What It Is and How to Master It

There is no doubt that social media has a large impact on organic SEO rankings. Even if the exact algorithm that search engines use to rank social media is still a mystery, social signals are becoming more important than ever. While we may know the impact of social signals, it seems harder than ever to […]

How Often Should I Publish Fresh Content?

Everyone knows content is king, but not everyone is able to create new, engaging content on a regular basis. If you are trying to keep your site updated, you might be wondering just how often you are supposed to publish new website content for best results. Read on for the answers you need. The Point […]

How Are You Measuring Content Marketing ROI?

What Makes Valuable Content? While the concept of content marketing has been around since the late 1800’s, the dawn of online marketing has presented new challenges in determining ROI. According to Arnie Kuenn of Content Marketing Institute, the ability to see the full return on your investment rarely happens overnight, but it is still important […]

5 Essential Steps to Building an Effective Content Strategy

You already know how important fresh, relevant SEO content is to your enterprise – blogs, white papers and website copy don’t just impact your ranking among the search engine results pages (SERP’s), your online content lets the world know who you are, what you do and most importantly, why they should trust you. Effective content marketing […]

The Case for Fresh Content

No matter how big or small your online business is, consistently creating fresh content is a surefire way to increase site traffic. Keep reading to find out why it is important to update your content, as well as a few tips on how to do it efficiently. Why Fresh Content Is Important Blog Ergo Sum: […]

5 Tips to Fine-tune Your SEO Blogging to Increase Time On Site

The initial goal of SEO blogging is to drive traffic to your website or product as a result of organic searches. But simply driving traffic to your site isn’t enough if that traffic doesn’t stay long enough to digest the meat of your content, let alone purchase your product. This is why you need to […]

Nine Content Writing Resolutions for 2015

A new year is traditionally a time to make new resolutions. For content writing and marketing, these resolutions should include ways to improve value. Looking back at 2014 for insight, the following are nine content writing resolutions that will improve your content marketing in 2015. 1. Speling and Grammer are Important Customers are turned off by […]

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