With Mobilegeddon looming just around the corner, we all know how important mobile sites are to your visibility in Google results, right? Of course we do.
But did you know that Google’s latest and greatest algorithm change is about more than the nitty, gritty coding details?
The Internet has been abuzz for months about Google’s April 21st update, in which mobile websites will be prioritized on mobile devices and everything else will be left stranded, buried deep under pages of more optimized web results.
However, having mobile friendly SEO content may prove just as important for sites with a content-based marketing strategy.
If your site is ready for the update, it’s time to make sure your content can keep up.
Be Concise
Unlike a computer screen that can show a lot of text, even the biggest smart phone screens are small. Nice, wordy, long paragraphs can be great to read at your desk, but reading them on a phone is a challenge.
When optimizing your content for mobile SEO, keep paragraphs short and your message to the point.
Pump Up the Images
People love pictures. Studies demonstrate that the eye gravitates toward images on a page, which prompts readers to keep reading.
Even if you just have a few images, whether eye-catching stock photos or funny infographics, it’s important to give a casual skimmer something to look for.
An article that looks interesting may be what it takes to catch a mobile reader’s eye.
Put Your Best Headlines Forward
When skimming a site looking for interesting content, headlines with panache jump out. This isn’t to say you should resort to clickbait – you shouldn’t – but your headlines should be short, catchy, and to the point.
With all the time it takes to scroll down a little screen, readers are less likely to click on something vague that can’t be read quickly.
Keeping up with your content is something you’re probably used to, but making sure your site is optimized for mobile devices may not be.
Google’s upcoming algorithm changes are right around the corner, making now the time to act.
By taking the time to tweak your content with mobile users in mind, you’ll be able to keep your SEO marketing fresh, relevant, and, of course, at the top of the SERP.
