3 min read
Local SEO. It’s kind of a big deal, and so are city pages. And, with good reason – over 50% of Google searches now show local intent. That’s a massive amount of traffic and it’s absolutely critical that businesses that rely on local customers have a strategy that captures this traffic. Local SEO is a […]
6 min read
It’s not too often that you can get something for nothing, and it’s rare when that something has value. But this seems to be the case with Google My Business’s (GMB) relatively new posts feature. Google Posts let you promote your local business, announce events and sales and introduce new content or products directly on Google’s search […]
14 min read
Powerful eCommerce copy must do two things well to work for your bottom line. First, it must include strong keyword optimization and content that captures the intent of what consumers are looking for online and capitalizes on and satisfies that intent. If your copy does this, you benefit from: More time spent on page Higher […]
7 min read
Product descriptions outranked pictures and customer reviews as a top-influencing content factor for buyers considering a purchase on an ecommerce site. With Google just as likely to return a product page as it is a category page on the search engine results (SERP), merchants have an opportunity to optimize their products for better ranking. Google […]
13 min read
How often do you go to Google to search for something like “auto mechanic in Seattle” or “pharmacy in 10019?” If you’re like most people, the answer is probably quite often; 89 percent of people do local searches at least once a week, with 58 percent searching locally once a day on average. [Free Ebook] […]
Carlos Meza | Posted on
13 min read
Quality content production is not a simple process. If you want results in content marketing, you need top-notch content that hits the mark, speaks to your audience and engages each reader. Creating this same calibre of content at scale is a challenging proposition. Many brands depend on content agencies or services to hit the volume […]
7 min read
It’s not enough anymore to have stellar content for your blog. You can be the top thought-leader in the industry and still miss out on valuable audience time and connections if your content isn’t optimized for a good mobile user experience. More and more, people are turning to portable devices for research, reading, shopping and […]
18 min read
Large-scale content projects can produce valuable results for organizations when executed well. However, too many project leaders underestimate the task at hand, causing major issues along the way or, worse, total failure. Plan, prepare and test early on to save yourself time and money down the road. Leverage technology to boost efficiency and keep your […]
7 min read
Google upped the ante on meta descriptions leading into 2018, and that means brands that want to stay competitive online need to start tweaking some foundational SEO elements in their content. The longer meta descriptions have more property on which you can stake your search engine (and consumer attention) claim, but so does everyone else. […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.