15 min read
There’s a lot of money to be made writing blog posts, landing pages, product descriptions and the like for all types of businesses, but there’s also a lot to learn before you can begin. This guide is intended to walk you through the basics so you can see success and start earning money with freelance […]
8 min read
Reinventing the wheel is a waste of time, and most people agree with that sentiment. But what about improving the wheel? There’s a reason the owners of show cars and collectible vehicles put the time and elbow grease into making wheels shine. That little bit of sparkle can mean the difference between a blue ribbon or an […]
9 min read
For eCommerce sites, category and subcategory pages typically account for the largest chunk of organic traffic, only lagging behind the homepage in terms of volume. That’s because the typical consumer is more apt to use search phrases that are better matched to category pages than product pages. Need help writing killer category pages? Connect with […]
Connecting with your audience is hard. Building relationships is even harder. Converting those readers into loyal customers can seem so daunting it makes a career change or at least an indefinite sabbatical in the Antarctic look downright reasonable. Running is for the weak, though, and you’re the kind of ambitious and determined go-getter that’s ready […]
12 min read
Blog posts should never sound like you wrote them solely with SEO in mind. Which is to say, they shouldn’t read like a robotic regurgitation of formulaic keywords and information you garnered from a 90-second internet search. That type of content does nothing to convert consumers, drive up revenue or foster positive behavioral metrics for […]
13 min read
Ninety-three percent of all website traffic starts with a search engine query. The result? It’s not enough for companies to just create good content — they also need to optimize content so it’s well received by search engines such as Google, Yahoo and Bing. The lion’s share of searchers will click a link on the […]
7 min read
That’s a good question. SEO professionals always have optimization on their minds. Ensuring their websites, content, and blog posts are as optimized as possible is critical to their success. And, we’ve known for a long time that blog titles are a key element of optimizing a blog post. Brian Dean even states that they’re the […]
Powerful eCommerce copy must do two things well to work for your bottom line. First, it must include strong keyword optimization and content that captures the intent of what consumers are looking for online and capitalizes on and satisfies that intent. If your copy does this, you benefit from: More time spent on page Higher […]
13 min read
How often do you go to Google to search for something like “auto mechanic in Seattle” or “pharmacy in 10019?” If you’re like most people, the answer is probably quite often; 89 percent of people do local searches at least once a week, with 58 percent searching locally once a day on average. [Free Ebook] […]
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