New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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Rick Leach | Posted on
16 min read
There they are, invading your copy — misspelled words, rogue commas, and muddled sentences. Writers of all skill levels grapple with these issues, but the best grammar tools on the market can save the day. Supercharged by artificial intelligence, they sweep away mistakes, improve clarity, and make it easier for readers to consume your content. […]
Carlos Meza | Posted on
12 min read
You can use various types of content to draw audiences to your business — helpful blog posts, insightful webinars, and clever social media posts. But all these bits and pieces of content simply scatter in the wind unless you ground them in a content marketing strategy. A content strategy is a detailed plan laying out […]
Rick Leach | Posted on
11 min read
The landscape of digital marketing is like one of those Zen sand art displays people love to plop on their desks. As soon as the sand settles into eye-catching lines and you get to know the picture in front of you — flip! Everything is on its head, and it’s time to recalibrate and see […]
Rick Leach | Posted on
18 min read
You can’t go far on the internet without coming across a blog, but let’s be honest: Many sites struggle to stand out in a jam-packed digital landscape. You need to understand how to start a blog that your audience will want to read — while also satisfying your business goals. The thing is, blogs aren’t […]
Carlos Meza | Posted on
9 min read
AI is the biggest game-changer for content marketing since Google Analytics came onto the scene in ’05. From simplifying tedious tasks to crafting targeted content, AI tools promise to streamline, innovate, and enhance. But, amidst the hype and noise, there’s a burning question: Can Google, the digital gatekeeper, tell if content is created by steel […]
Rick Leach | Posted on
18 min read
When the first artificial intelligence program in the United States emerged in 1952, it’s likely that its creator, Arthur Samuel, had no idea AI would one day be as pervasive as it’s become in the 21st century. But the soaring popularity of AI content creation tools underscores our collective desire for smarter, more streamlined ways to drive […]
Rick Leach | Posted on
12 min read
Let’s face it: Creating and publishing outstanding content on your own is next to impossible. Thankfully, most businesses use a team — but with teams comes scale, and with scale comes bottlenecks, inefficiencies, and ineffectiveness. Gone are the days of just winging it. Today’s cluttered blog landscape and the developing metaverse of tech and talk […]
Rick Leach | Posted on
5 min read
Key Takeaways From misplacing modifiers to confusing “their,” “there,” and “they’re,” the English language is riddled with pitfalls waiting to trip up even the most vigilant writer. While some errors might slide by unnoticed, others have a knack for muddling messages, leaving readers lost in a maze of words. Among the most notorious of these […]
Carlos Meza | Posted on
12 min read
Does AI content rank in Google? Or could you torpedo consumer trust and your business’s future by taking advantage of one of the hottest tools on the internet? When ChatGPT burst into public consciousness in late November 2022, the tech seemed to draw a line in the virtual sand, separating the earlier times of content from […]
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