In a cubicle not far from you, a content marketing guru sits hunched over analytics dashboards, looking like a modern-day Indiana Jones trying to decipher ancient hieroglyphs. The endless parade of numbers and charts would make even a seasoned accountant’s eyes glaze over, but our hero decodes the secret language of clicks, impressions, and conversions […]

Your customers are here, there, and everywhere, scrolling social media, searching Google, and shopping on mobile apps. As a marketer, you have more opportunities than ever to engage audiences, but the trick is to deliver your messages on the content distribution channels they most frequently use.  This guide offers clarity around the content channels you […]

As a digital marketer, you’ve whipped your website into shape — you’ve published great content, ranked well for keywords, and driven quality traffic to your site. But you also know your website hasn’t achieved its full potential for capturing leads.  Enter the content gap analysis. Designed to find weaknesses in your strategy, an SEO content […]

Marketing is mandatory for companies and other organizations. Whether you have a new product for consumers or a fundraising need for your charity, marketing is the way you connect with your audience. And all marketing is content. Each of these is made of content — content that someone or some team created.  No matter what […]

Whether you’re thinking about outsourcing content creation for the first time or just looking for a better way to get the job done, there’s good news: Experts agree that not only is outsourcing content writing a good idea, but it also may be the best way to take your business to the next level. Here’s […]

Customers love to get insights and tips to grow their businesses, especially from experts in the know. But how can you reach prospective customers and share knowledge when your company’s leadership doesn’t have time to write guest posts and articles? Cue the ghostwriter. These professional writers lurk behind the scenes and are invisible to audiences, […]

When you’re trying to boost your website’s prominence in search engine rankings, it’s good to aim high. But getting to those prized top spots takes work. You need a comprehensive SEO content strategy built around audience, keywords, and user intent, as well as a pulse on the ever-changing search landscape. In this article, we look […]