You might have crowned content as king in your marketing organization, but that doesn’t mean the kingdom will be successful. Many factors contribute to a content marketing strategy that wins, and an equal number of things can cause your content to fall flat with audiences. Here are five common reasons for content marketing fails. 1. […]

Content marketers are getting better at the job every year. North American benchmarks posted by MarketingProfs note that almost two-thirds of B2B and B2C marketers said they were more successful this year than last with their content marketing efforts. While that’s great news, it also means enterprises must work harder to keep up with the […]

When it comes to blog content, size really does matter. Long articles keep people on your page for a longer period of time, and search engines tend to rank them higher than short posts. In fact, according to the Orbit Media Studios third annual survey of bloggers, the length of the average blog post has risen […]

When it comes to implementing an outsourcing strategy for your busy content marketing department, convincing the boss is the first step. Here are some proven steps to take to get your boss as excited about the possibilities of outsourcing as you are. Research the Possibilities Before You Pitch Ensure you’re ready for your big outsourcing […]

It’s estimated that around five times more people read a headline than the content itself. Headlines are easy to share via social media and other links, which puts them in front of a wider audience than your blog or website can draw on it’s own. Understanding which titles perform best is critical to driving higher […]

Mobile users reach for their devices an average of 150 times each day to check messages, answer the phone, get on social media, play games or just to have something to do. Some of those moments are spurred-on by specific intent, though, as someone might look at a device to find information about a particular […]

Only about 9 percent of business-to-consumer marketers plan on bringing content generation in-house in 2017, even though almost everyone is boosting content marketing budgets this year. According to Forrester Research, using third-parties for content creation services is a smart move because outside agencies are better judges when it comes to content marketing performance. Outsourcing content […]

Augmented reality, or AR for short, is nothing new in the fast-paced world of advertising. Everyone is familiar with the augmented reality apps builders, contractors and interior designers use to provide a glimpse of what a layout will look like when finished. But there’s far more to AR than this. Many agencies and marketers are […]