5 min read
With an average of 1.28 billion active daily users, Facebook is a content marketer’s dream. Having an active social media presence on Facebook is an efficient, economical way to draw attention to your blog, but sometimes posting there can feel like shouting into the void —even when you have thousands of Facebook followers. Step up […]
5 min read
Content marketing is the top inbound marketing priority for 53 percent of marketers in 2017, and for good reason. In fact, companies who publish new content three to four times per week typically get 3.5X the traffic of those who only publish new content once per week. It’s been said that content marketing is the […]
Sarah Stasik | Posted on
3 min read
We all know how critical social media marketing has become, but brands still struggle to leverage networks optimally. Only around 45 percent of marketers believe their Facebook campaigns are effective, for example. One way to boost ROI on social is to find out what’s working for others and how you can incorporate those lessons into […]
Sarah Stasik | Posted on
4 min read
You might have crowned content as king in your marketing organization, but that doesn’t mean the kingdom will be successful. Many factors contribute to a content marketing strategy that wins, and an equal number of things can cause your content to fall flat with audiences. Here are five common reasons for content marketing fails. 1. […]
Sarah Stasik | Posted on
3 min read
Content marketers are getting better at the job every year. North American benchmarks posted by MarketingProfs note that almost two-thirds of B2B and B2C marketers said they were more successful this year than last with their content marketing efforts. While that’s great news, it also means enterprises must work harder to keep up with the […]
3 min read
When it comes to blog content, size really does matter. Long articles keep people on your page for a longer period of time, and search engines tend to rank them higher than short posts. In fact, according to the Orbit Media Studios third annual survey of bloggers, the length of the average blog post has risen […]
3 min read
When it comes to implementing an outsourcing strategy for your busy content marketing department, convincing the boss is the first step. Here are some proven steps to take to get your boss as excited about the possibilities of outsourcing as you are. Research the Possibilities Before You Pitch Ensure you’re ready for your big outsourcing […]
Sarah Stasik | Posted on
3 min read
It’s estimated that around five times more people read a headline than the content itself. Headlines are easy to share via social media and other links, which puts them in front of a wider audience than your blog or website can draw on it’s own. Understanding which titles perform best is critical to driving higher […]
Sarah Stasik | Posted on
3 min read
Mobile users reach for their devices an average of 150 times each day to check messages, answer the phone, get on social media, play games or just to have something to do. Some of those moments are spurred-on by specific intent, though, as someone might look at a device to find information about a particular […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.