For a fledgling ecommerce company, building the kind of content necessary to grow an online reputation can seem daunting, especially if writing isn’t your strong suit. Between website content, blog posts, social media posts, and product descriptions, it’s easy to feel like you can’t surpass the roadblocks that can arise on a quest for quality […]

So… Anyone Can Be a Copywriter? I’m often asked by friends whether they could be a successful copywriter. My response is always a resounding “Definitely!” Why? The Truth of Copywriting The achievement of successful copywriters has become diluted over the years. This is in part a result of massive increases in internet access across the world. […]

Great content is all the rage for SEO and Marketing professionals right now, and for good reason. Having quality writing online, whether it’s on your website, blog, or someone else’s blog, could help boost your rankings and traffic. Of course, writing content that people want to read is easier said than done. With these ideas, […]

There is no doubt that social media has a large impact on organic SEO rankings. Even if the exact algorithm that search engines use to rank social media is still a mystery, social signals are becoming more important than ever. While we may know the impact of social signals, it seems harder than ever to […]

Everyone knows content is king, but not everyone is able to create new, engaging content on a regular basis. If you are trying to keep your site updated, you might be wondering just how often you are supposed to publish new website content for best results. Read on for the answers you need. The Point […]

If you have any experience with online shopping, you’ve probably found yourself in a situation similar to this: You’ve found what looks like the perfect piece of furniture. You click on a link to find out more about the product and…nothing. Not even the measurements. How likely are you to make a purchase with nothing […]

You already know how important fresh, relevant SEO content is to your enterprise – blogs, white papers and website copy don’t just impact your ranking among the search engine results pages (SERP’s), your online content lets the world know who you are, what you do and most importantly, why they should trust you. Effective content marketing […]

You know the people who’d most likely buy what your brand is selling? Those people are your target market. No matter what business you’re in, you need to know who they are. Finding them can be tough, however. And once you find them, making sure you get the right message to them is even more […]