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Repurposing Content to Drive SEO Results

Brands are investing a significant amount of time, effort and money into content marketing. We all know that content is the best way to increase brand awareness and attract the right kinds of customers. After all, substance is more important than style in the world of web marketing. Considering the significant value represented by a […]

How to Create Thought Leadership Content that Actually Stands Out

Most of what’s published online is just noise. That’s all there is to it. Articles, blogs, and more trying to elbow their way into people’s (short) attention spans. But actual thought leadership? That’s the signal cutting through the static. It’s not just another piece of content like all the others you read while doomscrolling before […]

Twitter Marketing for SMBs in 2013

Though Twitter’s traffic is on the rise, the platform as a whole isn’t exactly a home run with small businesses. A study by Constant Contact indicates that only 25% of SMBs use Twitter for marketing, while a good 82% use Facebook. Part of the reason for this might be the trickiness of using Twitter for […]

7 Big Blogging Mistakes to Avoid

It’s a bit premature to declare blogging a thing of the past. In fact, blogging for business purposes can serve as a valuable connection between you and your customers. As with any marketing tool, however, there are many factors that need to be taken into consideration if you want to achieve your desired goals. This […]

How to Build an Effective Online Advertising Campaign

An effective online advertising campaign incorporates all of your online efforts into a cohesive strategy designed to get maximum results. You use similar concepts to any other marketing or advertising campaign. The main difference is the platforms you are using to get your message across. An effective online advertising campaign addresses four main points: The […]

SEO Best Practices for Exceptional Content Creation

Every big brand and successful marketer knows that fresh, high-quality content is the best way to boost search engine rankings. What many competitors don’t understand are the finer details between great content that reaches many and forgettable content that reaches only a few. SEO best practices make all the difference. If you want to rank […]

How to Create Killer Blog Posts that Go Viral

Everyone wants to have killer blog content and floods of viral traffic from the social networks, but the majority of content on the web is really just not that good! In this post we are going to cover some of the basic tips you need to know to create killer content that gets people to […]

Why Mobile Marketing & Web Video Make a Killer Team

In 2012, video marketing was a top growth area that will continue to expand in 2013. According to the stats, 46% of mobile users will search for more information on a service or product after seeing a video. Better yet, mobile users will watch videos up to three times longer than those on a PC. […]

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