New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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3 min read
In light of recent comments by Google’s Matt Cutts regarding guest blogging, many assume that the tactic has no relevance anymore. The reality is that guest blogging is still highly effective when utilized in the proper manner. Focusing on quality and avoiding bad blogging practices are the keys to getting the most from guest posts. […]
3 min read
For many SMBs and major corporations, content is a key component of a larger marketing strategy. A steady stream of fresh content is a surefire path to higher recognition for any brand. One of the best ways to improve the odds of dominating SERPs results for certain queries is newsjacking, a technique for leveraging hot […]
3 min read
Lately, there’s been much heated discussion regarding the recent debut of the Hummingbird algorithm and its impact on SEO. Content marketers in particular are wondering how Google’s shift away from keywords and towards context will affect their broader efforts. The good news is that Hummingbird doesn’t seem to have hurt the SERPs positions of most […]
3 min read
An investigation conducted by New York officials recently uncovered some shady business practices involving online reviews. Operation Clean Turf resulted in thousands of dollars of fines for at least 19 businesses. It was discovered that the businesses went through an elaborate process of hiring a marketing firm that sought individuals with the ability to write […]
4 min read
Content is the best secret weapon a small business has when competing with the big guys. Contrary to what you may think, coming up with that content isn’t really a problem when you learn to think of it in a different way. You may be shaking your head in disagreement as you read this, but […]
3 min read
As an ever greater number of businesses and brands turn to content marketing to promote themselves, the difficulty of standing out from the competition has increased exponentially. Outstanding content can help to attract new customers for a plethora of reasons. Chief among these is the fact that it allows a company to demonstrate authority, which […]
3 min read
How-to content, those instructional videos or slideshow presentations that demonstrate real world uses for your products or services while displaying your industry know-how, is everywhere online. While instructional content can be highly effective, it can also be very boring. This is partly because the person performing the demonstration often knows the product inside out. He […]
3 min read
Brands are investing a significant amount of time, effort and money into content marketing. We all know that content is the best way to increase brand awareness and attract the right kinds of customers. After all, substance is more important than style in the world of web marketing. Considering the significant value represented by a […]
Jameson Worth | Posted on
22 min read
Most of what’s published online is just noise. That’s all there is to it. Articles, blogs, and more trying to elbow their way into people’s (short) attention spans. But actual thought leadership? That’s the signal cutting through the static. It’s not just another piece of content like all the others you read while doomscrolling before […]
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