3 min read
An investigation conducted by New York officials recently uncovered some shady business practices involving online reviews. Operation Clean Turf resulted in thousands of dollars of fines for at least 19 businesses. It was discovered that the businesses went through an elaborate process of hiring a marketing firm that sought individuals with the ability to write […]
4 min read
Content is the best secret weapon a small business has when competing with the big guys. Contrary to what you may think, coming up with that content isn’t really a problem when you learn to think of it in a different way. You may be shaking your head in disagreement as you read this, but […]
3 min read
As an ever greater number of businesses and brands turn to content marketing to promote themselves, the difficulty of standing out from the competition has increased exponentially. Outstanding content can help to attract new customers for a plethora of reasons. Chief among these is the fact that it allows a company to demonstrate authority, which […]
3 min read
How-to content, those instructional videos or slideshow presentations that demonstrate real world uses for your products or services while displaying your industry know-how, is everywhere online. While instructional content can be highly effective, it can also be very boring. This is partly because the person performing the demonstration often knows the product inside out. He […]
3 min read
Brands are investing a significant amount of time, effort and money into content marketing. We all know that content is the best way to increase brand awareness and attract the right kinds of customers. After all, substance is more important than style in the world of web marketing. Considering the significant value represented by a […]
Jameson Worth | Posted on
22 min read
Most of what’s published online is just noise. That’s all there is to it. Articles, blogs, and more trying to elbow their way into people’s (short) attention spans. But actual thought leadership? That’s the signal cutting through the static. It’s not just another piece of content like all the others you read while doomscrolling before […]
3 min read
Though Twitter’s traffic is on the rise, the platform as a whole isn’t exactly a home run with small businesses. A study by Constant Contact indicates that only 25% of SMBs use Twitter for marketing, while a good 82% use Facebook. Part of the reason for this might be the trickiness of using Twitter for […]
3 min read
It’s a bit premature to declare blogging a thing of the past. In fact, blogging for business purposes can serve as a valuable connection between you and your customers. As with any marketing tool, however, there are many factors that need to be taken into consideration if you want to achieve your desired goals. This […]
3 min read
An effective online advertising campaign incorporates all of your online efforts into a cohesive strategy designed to get maximum results. You use similar concepts to any other marketing or advertising campaign. The main difference is the platforms you are using to get your message across. An effective online advertising campaign addresses four main points: The […]
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