New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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3 min read
No matter how big or small your online business is, consistently creating fresh content is a surefire way to increase site traffic. Keep reading to find out why it is important to update your content, as well as a few tips on how to do it efficiently. Why Fresh Content Is Important Blog Ergo Sum: […]
2 min read
You already know how valuable original keyword rich product descriptions can be for your e-commerce business, but are category descriptions, also known as category pages, necessary for your success? Absolutely! With category descriptions, your e-commerce store will be divided into categories, just as a brick and mortar store has many departments. How much longer would it […]
3 min read
You’ve got great products, a beautiful website and an editorial calendar filled with excellent topics. You’re determined to post the most valuable content you can find from experienced freelance writers, but even with a blog full of original articles, your sales remain the same. What have you forgotten? Manufacturer’s Product Descriptions Sabotage Your Sales You’re […]
1 min read
We’re so excited to annouce a new writer search feature! Our writers have been busy creating high quality content for you for a while now. Over this time, they have gained some serious knowledge in all sorts of different industries. Now, you can easily find a writer who specializes in your business by simply typing […]
3 min read
One of the most important aspects of running a successful website is gaining and maintaining a good reputation. When people search the web, they are looking to purchase products or gather information. Keeping them on the website is essential to a successful business. Nothing will break the trust of a potential customer faster than poorly […]
3 min read
The phrase “the long tail” was coined in 2004 by Chris Anderson. In Wired Magazine, he wrote: “The Long Tail: Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.” He was referring to the […]
2 min read
A new year is traditionally a time to make new resolutions. For content writing and marketing, these resolutions should include ways to improve value. Looking back at 2014 for insight, the following are nine content writing resolutions that will improve your content marketing in 2015. 1. Speling and Grammer are Important Customers are turned off by […]
2 min read
Website content marketing is a lot like advertisements in a magazine. If your message doesn’t engage your audience quickly, your audience will simply “turn the page,” which in this case means they will leave your website. The following checklist will help you improve the engagement value of your website content. 1. Identify Your Target Audience […]
2 min read
If a person was looking for content marketing tips before the Google Panda update, the most likely response would be: more external links. But the Google search engine has become more sophisticated with the Panda update, now more effectively judging the quality and content of your external links. In this new reality, you need to […]
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