New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
Read the Case Study 
Meghan McKenzie | Posted on
12 min read
Why eCommerce influencer marketing makes sense. To say that marketing and advertising have been through dramatic changes during the last ten years would be a serious understatement. The fact is, the old rule book hasn’t just been revised—the pages have been torn out and tossed into the fire pit. Audiences are fragmented like never before, […]
Meghan McKenzie | Posted on
20 min read
It’s 2020 – and the content distribution game is changing fast. Creating original, engaging content is not easy (though a good content writing service can certainly help). Yet, it is the least that’s expected of you as a content marketer today. The real content marketing challenge of 2020 is getting your content in front of […]
Meghan McKenzie | Posted on
20 min read
Ghostwriting is a tried-and-true profession and a powerful way to get content written when you don’t have the time, talent or desire to do it yourself. Whether you’re interested in publishing a book or just want more high-quality content for your website, hiring a ghostwriter puts you in some pretty good company. Did you know […]
7 min read
Great news: your online store is thriving. Traffic is up, and so are conversion rates. You’re selling more products every month. But it’s not easy. The challenges of running an online store are like tentacles, expanding as your success increases. If you’re like most entrepreneurs, you’re likely to want to manage it all yourself. That […]
Krista Morris | Posted on
12 min read
Why does the internet love listicles? Readers want info that’s easy to digest. Listicles break down complex information into an easily skimmable and quickly accessible format. We skim headings to get a gist of the article and to gauge whether we’ve landed in the best place to find what we want to know. Because human […]
7 min read
As we head into the busiest time of year for retailers and eCommerce companies, many marketers working in those industries are seeing the culmination of their year’s efforts. These industries work months, even years, in advance when it comes to writing content including product copy, category page descriptions and buying guides. So while this year’s […]
Meghan McKenzie | Posted on
6 min read
As most businesses know, content is king. 60% of marketers create a piece of content each day, and small businesses that have blogs receive 126% more leads than small businesses that don’t. What you have to say and how you choose to say it can differentiate your business from the competition, positioning you as a leader in your industry […]
Meghan McKenzie | Posted on
6 min read
With today’s content-heavy digital strategies, hiring freelance writers can be an ideal way to get the high-quality, high-volume, publication-ready text you need for your website or blog. Unfortunately, managing freelance writers, especially at scale, can create challenges that marketing teams are unprepared to handle. Before you decide whether freelance writers are a good fit for your […]
9 min read
In communities of marketers and SEOs, it’s a constant debate: do you grow a business using PPC or content marketing? The instinct is to choose one or the other — you can either pay to aim offers at a chosen audience, or optimize relevant content to reach your target demographic through unpaid channels. But, we’re […]
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