New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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15 min read
There’s a lot of money to be made writing blog posts, landing pages, product descriptions and the like for all types of businesses, but there’s also a lot to learn before you can begin. This guide is intended to walk you through the basics so you can see success and start earning money with freelance […]
Meghan McKenzie | Posted on
16 min read
How to Create Original Content and Why It’s More Important Than Ever With so much information available online, it’s easy to get overwhelmed, especially if what you see isn’t useful or relevant to your needs. That’s where content marketing comes into play. Content marketing is the process of creating and publishing original content that helps […]
Meghan McKenzie | Posted on
14 min read
There’s content, and then there’s evergreen content. You might be thinking… “What is evergreen content, and why do I need it?” Hint: Evergreen content attracts continuous organic traffic and loyal readers. How does that sound? In this post, you’ll learn what evergreen content is, why it’s important, and how to create it. Let’s get started! […]
11 min read
The decision to create and publish an eBook can be driven by several factors that have to be weighed against the cost of creating an eBook. Maybe you want to create something valuable to offer your existing audience. Maybe you want to use an eBook as a lead magnet that you promote via social media, […]
Meghan McKenzie | Posted on
12 min read
We created this post to answer many of the questions our clients had about white paper creation and provide some good white paper examples. Please get in touch if you have any other questions. Marketers that understand how to create content for every stage of the buyer journey know that leveraging different types of content […]
Meghan McKenzie | Posted on
10 min read
In many ways, content writing is as much of an art as a skill. Yes, writers with natural talent can succeed, but it’s also possible to learn the ins and outs of content writing and apply skills and knowledge in a way that works. This is especially true as best practices continue to change and […]
Meghan McKenzie | Posted on
10 min read
Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they’re two different things that serve two distinct functions. Put simply, good content writing engages the reader by providing informative and educational content about your industry and brand. Good copywriting compels the reader to take a specific action, such […]
6 min read
According to SEMrush, product content is one of the top three most important factors for winning online sales. It’s second only to price and delivery time. Product content is the information on your site that explains what you sell and how it benefits consumers — when your product is a service, this content comes in the […]
Meghan McKenzie | Posted on
4 min read
As the head of our Client Services team, a big part of my job is attending and sponsoring conferences and industry events. We regularly go to SMX Advanced, SMX East, MozCon, Traffic and Conversion, Etail, and more. Understandably, most of these events have been cancelled in the face of the pandemic. I’m excited that conference […]
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