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The content creation and marketing blog

Find resources to help you create better content, boost SEO and succeed in your content marketing efforts.

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8 Interesting Facts Every eCommerce Operator Should Know

Over the last decade or two, ecommerce operations have grown exponentially, going from an industry dominated largely by Amazon to billions of companies ...[ continue reading ]

Why We’re All Getting Smarter Thanks to Content Marketing

Over the last several decades, advertising has evolved rapidly, changing briskly with the pace of technology. Print ads gave way to radio, which ...[ continue reading ]

5 Blog Content Research Hacks That Will Save Time

There is a lot of discussion about researching keywords and optimizing blog posts and both of those topics are key components of crafting effective content. ...[ continue reading ]

UX and Content: Why They Need to Be Hand in Hand

When it comes to company websites, the user experience often reigns supreme. The design process is focused almost exclusively around how a customer ...[ continue reading ]

How to Use Data to Power Your Content

In today's market, it is common knowledge that large companies often mine user data in order to empower their product and increase revenue. ...[ continue reading ]

4 Ways to Make Your Blog Productive

With the prominence of content marketing, it's no surprise that most businesses have blogs. Used as an all-purpose place to post about business ...[ continue reading ]

Find Your Target Audience with this 4 Step Formula

A classic digital marketing tip is to know your audience. But who is your audience? Some businesses have no idea. Others think they know, ...[ continue reading ]

How to Optimize Your Content Writing for Online Readers

Learning to write well is a multi-part process. In high school, teachers drill students with rigid rules for grammar and style. At the ...[ continue reading ]

Using Freelance Writers to Scale Your Ecommerce Content Production

For a fledgling ecommerce company, building the kind of content necessary to grow an online reputation can seem daunting, especially if writing isn't ...[ continue reading ]

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