Content Marketing
Content Seasonality: How Far Out Should You Plan Your Calendar?
About 42 percent of B2B marketers think their current content marketing strategy is effective. That doesn’t seem too bad until you remember that ...[ continue reading ]
3 Examples of Great Product Descriptions that Convert and Rank
With more than 350 million products listed on Amazon alone, and thousands of other competitive eCommerce businesses, product descriptions must work hard to ...[ continue reading ]
The Framing Effect: How to Positively Influence Audience Response to C …
In my past life in corporate management, a VP once told me, "How you write about metrics is almost as important as the ...[ continue reading ]
Brands Pay More But Save Big With Publish-Ready Content
Quality content production is not a simple process. If you want results in content marketing, you need top-notch content that hits the mark, ...[ continue reading ]
11 Local Marketing Facts You Need to Know for Success
The world wide web might open global gates to businesses of all sizes, but for many brands, putting a smaller geographic emphasis on ...[ continue reading ]
Why You Should Worry About Your Content’s Reading Level
As a project manager and freelance writer, I’ve worked with numerous brands that wanted content within a specific readability range. Those companies often ...[ continue reading ]
Holder of the Content Marketing Budget? Here Are 3 Awesome Ways to Spe …
With great power comes great responsibility. You've been given the magnificent gift of your company’s content marketing budget. Now what? First, take your ...[ continue reading ]
9 Things You Need To Do To Improve Content For Your Blog To Give a Bet …
It's not enough anymore to have stellar content for your blog. You can be the top thought-leader in the industry and still miss ...[ continue reading ]
Scaling Content Creation: What Can Go Wrong and How to Mitigate the Ri …
Large-scale content projects can produce valuable results for organizations when executed well. However, too many project leaders underestimate the task at hand, causing ...[ continue reading ]
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