Beyond our core strengths in writing, editing, and content production management, Stellar offers a flexible lineup of services to help agencies deliver better content at scale. From SEO strategy and content planning to SME input and custom visuals, these services are designed to plug into your workflow where (and when) you need them.
Strategy & Planning
Content Strategy
Build a smarter foundation for content success. Our content strategy service helps agencies create focused, actionable plans that align with client goals, audience needs, and search opportunities. Whether you’re launching a new content program or tightening an existing one, we’ll pinpoint what to say, who to say it to, and how to get it seen.
- Analyze audience and competitors to shape direction
- Identify SEO and topic opportunities tied to business goals
- Develop a clear roadmap for formats, themes, and publishing cadence
- Customize deliverables based on project scope or vertical
SEO Strategy
Strong content doesn’t perform without a smart search strategy behind it. We help agencies build SEO strategies that connect real search intent to business outcomes, whether that means structuring a site for topical authority, identifying SERP feature opportunities, or supporting campaigns with targeted content clusters.
- Audit existing content and rankings to spot gaps and risks
- Map keywords to customer journeys and content types
- Identify opportunities for featured snippets and AI Overviews
- Create tailored SEO strategies based on industry, market, and budget
AI Search Strategy (GEO + AIO)
Search has changed. Today’s answers often come from ChatGPT, Google’s AI Overviews, or rich SERP features — long before a user clicks a link. Our AI Search Strategy service helps agencies adjust their content approach to match this new reality. We identify where your clients can show up in AI-generated answers and build a plan to get them there.
- Analyze existing content for AI Overview and answer box visibility
- Identify content types and formats that perform in generative search
- Develop topic clusters that support semantic relationships and depth
- Create optimization plans tied to Google’s evolving AI guidance and ChatGPT behavior
Editorial Calendar Development
Consistent output starts with a clear plan. We help agencies build and maintain editorial calendars that connect publishing cadence to strategy — mapping content to themes, campaigns, and deadlines in a way that keeps everyone aligned. Whether you need a one-time setup or ongoing calendar support, we’ll make sure every piece has a purpose and a publish date.
- Build calendar frameworks tied to content themes and objectives
- Schedule deliverables to match campaign timelines and production capacity
- Align calendars with project briefs, review cycles, and marketing goals
- Keep production organized and on track across teams and timelines
Production Resources
Content Brief Creation
Clear direction = better content. We create content briefs that give writers everything they need to hit the mark: goals, voice guidance, SEO/GEO targets, structure, outline, and any must-have links or references. These briefs help your team scale faster, review less, and spend more time doing strategy instead of clean-up.
- Define purpose, angle, and outcome for each piece
- Clarify tone, voice, and audience expectations
- Provide SEO targets, required links, and structural guidance
- Reduce back-and-forth and streamline content review
Project Brief and Style Guide Creation
When you’re managing multiple writers, brands, or content types, consistency starts with the right documentation. We build project briefs and style guides that lock in the rules, preferences, and key context your team needs to deliver cohesive content at scale. This is the foundation for quality, clarity, and brand alignment across every piece.
- Create project briefs to unify strategy across teams and formats
- Build detailed style guides that cover grammar, structure, and brand voice
- Eliminate confusion and accelerate onboarding for new writers
- Ensure consistency without micromanaging every draft
Specialized Content Services
Subject Matter Expert (SME) Services
When content needs to be accurate, credible, and deeply informed, we bring in SMEs to elevate the work. Whether it’s reviewing final drafts, injecting insight during planning, or leading interviews with client-side experts, we make sure every piece reflects real subject-matter depth.
- Collaborate with internal and client-side SMEs
- Surface key insights early in the planning phase
- Strengthen E-E-A-T signals through expert involvement
- Build trust and credibility through industry-aligned content
Content Refreshing and Updating
Good content shouldn’t go stale. We audit and update existing pieces to reflect the latest data, search trends, and brand priorities, helping your clients get more value out of every asset. As AI-driven search results continue to evolve, this service also helps position content for visibility in features like Google’s AI Overviews and ChatGPT answers.
- Audit existing content to identify gaps and opportunities
- Apply up-to-date SEO and AI search optimization strategies
- Revise language, links, and structure to reflect current goals
- Extend content lifespan and improve long-term performance
Localization/Translation
We help agencies adapt content for new markets without losing the message. Our localization services combine accurate translation with cultural nuance, ensuring your content lands in the right voice — no matter the language.
- Translate and localize content for global audiences
- Maintain voice, tone, and intent across languages
- Adapt messaging to fit local context and expectations
- Expand reach and engagement through culturally aligned content
Visuals
Infographics and Custom Graphics
Infographics and custom graphics transform complex information into engaging, easy-to-understand visual content. This service is designed to enhance storytelling and data presentation, making content more appealing and shareable. Customizing visuals to complement textual content significantly increases user engagement and comprehension, making complex topics accessible and interesting.
- Transform data into visually engaging stories
- Customize graphics to match content themes
- Increase content shareability and engagement
- Make complex information easily understandable
Image Sourcing
Image sourcing enhances your clients’ content with premium, relevant images that capture audience attention and complement the narrative. This service selects visuals that align perfectly with content themes, enhancing the overall appeal and engagement of blog posts, articles, and social media content. The right imagery can transform the user experience, making content more memorable and impactful.
- Select remarkable, royalty-free images
- Align visuals with content themes
- Enhance blog posts, articles, and social media engagement
- Elevate content appeal and memorability
Support & Reporting
Analytics and Reporting
Analytics and reporting is essential for agencies to measure the success of their clients’ content marketing efforts and make data-driven decisions. This service provides comprehensive performance analysis, reporting, and ROI tracking, offering actionable insights for strategy refinement and content improvement. The key benefit is the ability to accurately assess content impact and optimize strategies for enhanced results.
- Perform detailed performance analysis and reporting
- Track ROI to assess content marketing effectiveness
- Provide actionable insights for content improvement
- Refine strategies based on data-driven feedback
VA Services
VA services offer indispensable support to agencies by handling various content-related administrative and support tasks, freeing up the creative team to focus on content creation and strategy. This service streamlines project management, research, scheduling, and communication, enhancing operational efficiency. The key benefit is the optimization of workflows and resource allocation, ensuring projects are delivered on time with outstanding content.
- Streamline project management and administrative tasks
- Support research and content planning efforts
- Enhance operational efficiency and workflow
- Optimize resource allocation and project delivery
Integrating our comprehensive suite of services into your agency’s offerings streamlines content strategy and execution, enhancing your capacity to deliver exceptional solutions. For more information, please reach out to your account manager or content manager. Prospective clients can contact us at sales@stellarcontent.com.
