Working Session Summary

Project Overview

Main objectives of the content:
Clearly define the goals of the content. For example, increase brand awareness, drive website traffic, generate leads, educate the audience, or enhance customer engagement. These objectives guide the content strategy, ensuring it aligns with the client’s business needs.
Key performance indicators (KPIs) for success:
Identify specific KPIs to measure content success, such as page views, conversion rates, average time on page, social shares, or lead generation. Setting clear KPIs helps track the effectiveness of content and informs future strategies.

Demographics: [Specify target audience demographics, such as age, gender, location, income level, etc.]
Psychographics: [Describe lifestyle, values, interests, attitudes, and other psychological traits relevant to the target audience.]
Pain points and challenges:
Understand and detail the primary pain points and challenges faced by the audience. For example, frustrations with current solutions, time constraints, financial limitations, or lack of trust. Addressing these helps in crafting content that resonates and provides value.

Content types: [Specify content types, such as blog posts, social media updates, white papers, etc.]
Tone and voice:
Define the tone and voice to ensure consistency. Should it be formal, casual, friendly, or authoritative? Clarify how the brand’s personality should be conveyed in the content.
Style guidelines:
Include any style preferences or adherence to specific style guides (e.g., AP Style, Chicago Manual of Style) or custom brand guidelines to maintain consistency.
Preferred structure: [Outline the desired structure, such as headings, subheadings, bullet points, etc.]
SEO considerations:
Detail SEO best practices, including targeted keywords, meta descriptions, headers, and alt text requirements. Optimizing content for search engines improves visibility and rankings.
Linking strategy: [Define internal and external linking strategies to support SEO and user navigation.]
Calls to action (CTAs):
Clearly state the desired CTAs, such as signing up for a newsletter, making a purchase, or downloading a resource, to guide user engagement and conversions.
Word count range: [Specify the desired word count range for each content type.]

Brand-specific guidelines: [Include any unique brand guidelines that must be followed.]
Competitor considerations: [Mention any competitor content that should be reviewed or avoided.]
Any additional requirements: [List any other specific requirements from the client.]

Content volume and frequency:
Clarify the amount of content needed and the frequency of delivery, such as the number of blog posts per month, social media updates per week, etc.
Submission process: [Describe how drafts will be submitted for review.]
Delivery process and format: [Specify the preferred delivery format (e.g., Word, Google Docs).]
Content calendar: [Provide a content calendar outlining deadlines for drafts, reviews, and final submissions.]
Client review and feedback process:
Detail the review process, including who will provide feedback, the number of revision cycles, and any deadlines for feedback to ensure a smooth content production process.

Calibration resources provided: [List any resources provided for calibration.]
Calibration dates: [Specify any key calibration dates.]
Calibration feedback call scheduled: [Include details on any scheduled calls for calibration feedback.]