Welcome to the Content Production Working Session, a pivotal first step in our collaboration! This session is designed to ensure a seamless alignment between your team and ours. It’s where we dive deep into the essential elements of your content and the logistical details of the project to solidify our understanding and prepare for effective execution.
It’s critical for those who’ll be placing content orders and evaluating the delivered content to attend. Our goal is to gather comprehensive insights to create accurate project briefs, train our writers and editors effectively, build efficient workflows, and ensure the content we deliver meets your expectations precisely.
Pre-Session Preparation Checklist
To ensure our working session is as productive as possible, please complete the following tasks before our call:
- Review Our Style Guide: Familiarize yourself with our in-house style guide, based on AP Style, and note any specific exceptions or adaptations your content requires.
- Send Calibration Resources: Provide resources for calibration at least 48 hours prior to the working session. For PDs, send URLs or manufacturer links (or other agreed-upon resources) for 5 to 10 orders. For longer-form content, such as category page footers, please send 2 or 3 briefs.
- Share Essential Resources: Submit any additional materials that will aid in content creation, such as your own style guides, voice guidelines, audience personas, product images, or examples of target content.
- Prepare: Be prepared to discuss the topics below during the call.
Agenda:
- Introductions
- Scope/Agreement Review
- Communication Preferences
- Workflow Roles
- Project and Goals Overview
- Product Resources
- Data/Information Sourcing
- Specs/Features/Variations
- Voice
- Style
- Format and Structure
- Optimization
- Linking
- CTAs
- Special Requirements
- Project Logistics
- Calibration
- Feedback
- Touchbases
- Next Steps
