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In light of recent comments by Google’s Matt Cutts regarding guest blogging, many assume that the tactic has no relevance anymore. The reality is that guest blogging is still highly effective when utilized in the proper manner. Focusing on quality and avoiding bad blogging practices are the keys to getting the most from guest posts. […]
3 min read
It was only a matter of time before Instagram, a photo-sharing and video-sharing social network, delved into the world of advertising. What does this mean for small businesses? Right now, it means absolutely nothing since the Facebook-owned site is handpicking the companies it allows to advertise in an effort to focus on images by well-known […]
3 min read
Staying on top of the latest developments in web analytics can be a real challenge. However, it’s vital to the success of any marketer, webmaster, entrepreneur or business of any kind to know how to best leverage analytics data to gain insights into consumer behavior. There are at least six crucial analytics metrics one should […]
3 min read
A major rule of good SEO for the past half-decade has been that high-quality inbound links will eventually boost PageRank and your position in the search results. It seems like this era has finally come to an end as Google’s ability to understand and rank content has evolved substantially. Many think that link-building as an […]
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Lately, there’s been much heated discussion regarding the recent debut of the Hummingbird algorithm and its impact on SEO. Content marketers in particular are wondering how Google’s shift away from keywords and towards context will affect their broader efforts. The good news is that Hummingbird doesn’t seem to have hurt the SERPs positions of most […]
3 min read
While the way you reach most of your customers these days has changed, there are some constants of marketing that are truly timeless. This is certainly the case when it comes to having an effective hook. Not to be confused with a call-to-action line, a hook is what you do to attract someone to your […]
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Often overlooked, affiliate marketing can be an effective way to team up with a business by promoting their products on your website, blog or various social pages. In exchange, the merchant pays a commission to the affiliate. There isn’t as much risk since you only pay for results, whether it be clicks or conversions. Content […]
3 min read
Over the years, YouTube has evolved from an entertainment portal to a key marketing tool for companies both large and small. With over 1 billion visitors every month, YouTube is a web juggernaut that’s become increasingly social in recent years. More importantly, more than 1 billion daily video views come from mobile devices. As such, […]
3 min read
One of the most long-lived traffic generation and web marketing techniques in use is without a doubt blogging. For over a decade, blogging has been the preferred way for businesses to attract customers online. Thanks to its low cost and high potential impact, it’s an appealing way to promote any brand. Far from being dated […]
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