A blog can be a great way to share information with your target audience and increase your online visibility. For businesses, it can also be a useful marketing tool, helping you drive traffic to your website, build brand loyalty and generate promising leads. However, to reap the benefits of blogging, you’ll need to regularly post […]

Suppose you’re preparing to roll out an exciting new app, and you need a step-by-step guide to show customers how to use it. Or, maybe your organization recently completed a groundbreaking study and you’re eager to share what you’ve learned — except you have no idea where to start. If these — or similar — […]

It’s incredible what can happen in just one year. Our post on the Google algorithm update 2022 was a big hit, and it turns out everything we reported on turned into major leverage as clients and marketers dialed in their sites over Q3 and Q4. But a new year means new ideas, and Google isn’t […]

Google’s ever-evolving ranking algorithm means that SEO professionals are always searching for the latest optimizations for their websites and the content that lives on them. With the goal of outranking the competitors, they tweak their approach with every new update, hoping to find an edge that helps them rank higher.  When it comes to written […]

Real estate copywriting can be the difference between selling a home or losing out to the competition. If you’re a real estate agent, knowing what good copy looks like can help you improve your business. If you’re a content writer looking to break into this niche, understanding how to write strong real estate copy is […]

Content marketing drives your business. Companies leverage content to build their brand, generate sales and nurture leads. But producing content at scale takes time. According to data, it takes over four hours on average for businesses to write a blog post—an increase of 67% over a seven-year span! Ebooks can take twice as long as […]