New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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2 min read
In May of 2014, Google released the Panda 4.0 update. This single update to the ranking algorithm of the Google search engine threw the online marketing world in a frenzy. Some online marketing sites watched as page view dropped by as much as 90% while others saw page views double. If 2014 was exciting for […]
2 min read
By now, it is clear that a business’s marketing strategy should include a strong social media presence. While technology has changed many aspects of how we market products and services, traditional wisdom still applies. Long term success comes when you strive to build and maintain relationships with your customers. Your content marketing strategy should focus […]
3 min read
When I was growing up, the internet was this totally new concept and no one was really sure what it did. Now, however, that’s not the case. I can’t tell you how many times I’ve heard, “You can find anything on the internet.” It does seem true. No matter what you’re seeking, you can more […]
3 min read
SEO benefits are plainly obvious, yet a high number of companies still shy away from using SEO tactics in marketing efforts. It’s hard to understand why SEO would ride in the back seat of the marketing van when over half of all shoppers begin online purchases with search engines. Among those searching shoppers, 70% choose […]
3 min read
So, you want to write content that grabs your target audience’s attention and keeps them on your site just dying to get more? The online world has gotten really noisy and is only going to get noisier. You are competing with some of the biggest and baddest marketing specialists for your audience’s attention and money. […]
3 min read
It has been well known for some time that in order to generate quality traffic to a website or blog, you need great content. Search engines tend to prioritize web pages with oodles of engaging write-ups. Due to this fact, many members of the SEO blogging community take the opportunity to optimize their content by […]
3 min read
Once the holy grail of SEO, attaining top organic SERPs results has lost some of its luster in favor of social media currency. People seem to forget that keyword optimization is still a worthwhile pursuit that can make a big difference. While the basics of keyword optimization haven’t changed much over the years, there are […]
3 min read
It’s no secret that businesses must retain current customers and attract new ones to thrive in today’s competitive marketplace. The use of search engine optimized articles posted on a website, which are then linked to social media accounts, can help retain existing clients. It also provides the opportunity for them to share your site quickly and […]
3 min read
It’s impossible to deny that the mobile web is growing by leaps and bounds with each passing month. What’s less clear is the best course of action to take to capitalize on this trend. Businesses that have invested years in a traditional content strategy aimed at PC users are particularly flummoxed by this shift. Fortunately, […]
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