SEO benefits are plainly obvious, yet a high number of companies still shy away from using SEO tactics in marketing efforts. It’s hard to understand why SEO would ride in the back seat of the marketing van when over half of all shoppers begin online purchases with search engines. Among those searching shoppers, 70% choose […]

So, you want to write content that grabs your target audience’s attention and keeps them on your site just dying to get more? The online world has gotten really noisy and is only going to get noisier. You are competing with some of the biggest and baddest marketing specialists for your audience’s attention and money. […]

Once the holy grail of SEO, attaining top organic SERPs results has lost some of its luster in favor of social media currency. People seem to forget that keyword optimization is still a worthwhile pursuit that can make a big difference. While the basics of keyword optimization haven’t changed much over the years, there are […]

It’s no secret that businesses must retain current customers and attract new ones to thrive in today’s competitive marketplace. The use of search engine optimized articles posted on a website, which are then linked to social media accounts, can help retain existing clients. It also provides the opportunity for them to share your site quickly and […]

It’s impossible to deny that the mobile web is growing by leaps and bounds with each passing month. What’s less clear is the best course of action to take to capitalize on this trend. Businesses that have invested years in a traditional content strategy aimed at PC users are particularly flummoxed by this shift. Fortunately, […]

Many businesses have come to realize in recent years that content is an integral part of a successful online marketing strategy. While knowing is often half the battle, many still struggle with the execution portion of the content marketing process. Here are just a few surefire techniques that you can use to supercharge your own […]

While the basic principles of good SEO are fairly straightforward, it’s the nitty-gritty that confounds many small businesses. To achieve serious results with SEO, you’ll need to dig down and get a bit more specific. Without a doubt, Facebook Pages can be powerful tools in the fight for superior SERPs rankings. The following Facebook SEO […]

For years, we’ve been told that the use of multimedia can be an effective way to rank highly in the SERPs. Both SMBs and massive corporations rely on healthy doses of video marketing to proliferate their messages nowadays. In the video marketing realm, YouTube is the undisputed king. As such, it’s important to focus a […]