New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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4 min read
Often at the center of much confusion is the interchanging use of the terms ‘content marketing’ and ‘content marketing strategy.’ In fact, for most people, the difference actually has little relevance. However, for those who are in charge of deciding the direction of their online marketing efforts and those who work in the industry of […]
5 min read
Think back to the day you decided to become a freelance writer. If you were like most freelance writers starting out, you probably thought that all you’d need was a solid writing program and a secure internet connection. Typically, it doesn’t take new freelance writers long to realize that writing great articles is as much […]
4 min read
Anyone who has ever typed “SEO” or “search engine optimization” into a search engine can easily tell you about the overwhelming amount of information, tips, recommendations and how-to’s that you’ll find. That is not to mention the fact that search engine algorithms are constantly being updated, and what was true just weeks ago may now […]
3 min read
Don’t get caught being behind the times with your SEO and web marketing strategies. All good SEO content writers and strategists need to be constantly learning what’s working in the industry. Technology and search engines are constantly being updated and upgraded, which means you need to stay up-to-date too! Here are five of the most […]
3 min read
Are you constantly looking for ways to build SEO for your website while escaping the wrath of Google and other top search engines? While creating high-quality content on an ongoing basis (preferably with a professional content writing service) is a great place to start, building an online community on your site can really enhance your SEO. […]
3 min read
If you aren’t using episodic content for your website or blog, you may be missing out. Episodic marketing is a superior tool for generating traffic and increasing brand awareness. Defining Episodic Content and Why It Works If you’ve ever been on a Netflix binge, watching episode after episode of Grey’s Anatomy or The Walking Dead […]
3 min read
Content marketing. Community marketing. Online advertising. Search engine optimization. If you are in any way involved in internet marketing, you have probably heard all of these terms, and you’ve maybe used some of these terms almost interchangeably. If you are new to internet marketing, that isn’t really a problem, since basic internet marketing generally blends the […]
7 min read
There is a lot of discussion about researching keywords and optimizing blog posts and both of those topics are key components of crafting effective content. However, the most time consuming aspect of my most powerful and convincing blogs is researching relevant and compelling support for my topic. Not only do links to high powered authorities with well […]
3 min read
When it comes to company websites, the user experience often reigns supreme. The design process is focused almost exclusively around how a customer will experience a website, ranging from information architecture to interface design. The time and energy is frequently focused on the technology and the details, leaving the information presented on a site behind […]
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