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45 Proofreading Tips and Tricks for Error-Free Copy

One of the best ways to boost your credibility as a writer is to deliver pristine copy. Online grammar tools and spellcheckers can only do so much, however, so we’ve compiled some essential proofreading tips and tricks. Proofreading requires a serious commitment of time and attention to detail, but it pays off in the long […]

What Is Fluff in Writing?

Fluff in writing refers to unnecessary language that adds length without adding meaning. Writers and editors might also call fluffy writing filler, padding, verbosity, wordiness, tautology or empty qualifiers. The result is readers spend more time parsing words and less time absorbing value. So, why does fluff matter? Fluff wastes space and reduces clarity.  However, […]

How to Become a Content Writer – The Complete Guide

There’s a lot of money to be made writing blog posts, landing pages, product descriptions and the like for all types of businesses, but there’s also a lot to learn before you can begin. This guide is intended to walk you through the basics so you can see success and start earning money with freelance […]

What Is the Total Cost of Creating an Ebook?

The decision to create and publish an eBook can be driven by several factors that have to be weighed against the cost of creating an eBook. Maybe you want to create something valuable to offer your existing audience. Maybe you want to use an eBook as a lead magnet that you promote via social media, […]

The Top Content Writing Skills Writers Need to Know

In many ways, content writing is as much of an art as a skill. Yes, writers with natural talent can succeed, but it’s also possible to learn the ins and outs of content writing and apply skills and knowledge in a way that works. This is especially true as best practices continue to change and […]

Do You Need a Content Writer or a Copywriter?

Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they’re two different things that serve two distinct functions. Put simply, good content writing engages the reader by providing informative and educational content about your industry and brand. Good copywriting compels the reader to take a specific action, such […]

7 Shopify Product Description Writing Tips

In mid-2019, more than 800,000 merchants across the globe were using Shopify. With COVID-19 pushing online shopping to even new heights, Shopify saw more growth in early 2020. Whether you’re launching your first ecommerce shop or you’ve been a Shopify mainstay for some time, you may be looking to differentiate yourself from the growing crowd […]

Who’s on Your Business Content Writing Team and How Do You Manage Them?

According to Econsultancy, content marketing and writing skills are second only to data analysis when it comes to importance for marketers. And while many people can learn to craft grammatically correct, optimized copy, the fact is that writing is somewhat of a talent. Not everyone can infuse marketing copy with enticing voice or create an informational […]

How to Scale Your Agency By White Labeling Content Writing

An SEMrush survey asked content marketers what their biggest challenges were, and answers ranged from developing content that resonates with the right audience to keeping track of deadlines. The data, which is published in an infographic, breaks the challenges up by categories: content strategist, content writer, marketing manager, editor and project manager. But what if you’re […]

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