Meghan McKenzie | Posted on
10 min read
In many ways, content writing is as much of an art as a skill. Yes, writers with natural talent can succeed, but it’s also possible to learn the ins and outs of content writing and apply skills and knowledge in a way that works. This is especially true as best practices continue to change and […]
Meghan McKenzie | Posted on
10 min read
Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they’re two different things that serve two distinct functions. Put simply, good content writing engages the reader by providing informative and educational content about your industry and brand. Good copywriting compels the reader to take a specific action, such […]
Meghan McKenzie | Posted on
10 min read
In mid-2019, more than 800,000 merchants across the globe were using Shopify. With COVID-19 pushing online shopping to even new heights, Shopify saw more growth in early 2020. Whether you’re launching your first ecommerce shop or you’ve been a Shopify mainstay for some time, you may be looking to differentiate yourself from the growing crowd […]
Meghan McKenzie | Posted on
7 min read
According to Econsultancy, content marketing and writing skills are second only to data analysis when it comes to importance for marketers. And while many people can learn to craft grammatically correct, optimized copy, the fact is that writing is somewhat of a talent. Not everyone can infuse marketing copy with enticing voice or create an informational […]
Meghan McKenzie | Posted on
7 min read
An SEMrush survey asked content marketers what their biggest challenges were, and answers ranged from developing content that resonates with the right audience to keeping track of deadlines. The data, which is published in an infographic, breaks the challenges up by categories: content strategist, content writer, marketing manager, editor and project manager. But what if you’re […]
8 min read
In July of 1938, Herb Caen wrote the first of what would ultimately result, 52 years later, in 16,000 It’s News to Me columns for the San Francisco Chronicle — each consisting of about 1,000 words. On December 17, 1989, Fox aired the first episode of an edgy animated television series called The Simpsons. Over […]
Meghan McKenzie | Posted on
9 min read
Content writing is an extremely important part of an effective digital marketing strategy. From a website focused on SEO to product descriptions that encourage sales, content can be the cornerstone of moving your business forward. However, creating great content can take a talent and time commitment that not everyone can invest in making, particularly for […]
Meghan McKenzie | Posted on
8 min read
Content marketers and SEO experts know that content is critical to the success of their campaigns. Even the best strategies need amazing content to fuel their results. However, some circumstances may require content in far larger batches, ranging from hundreds to tens of thousands of words per day. Think of eCommerce stores that need to […]
10 min read
If brands want to establish trust and authority in their field and rank on Google, they need high-quality content crafted by experts. But there’s more to the story. As search engine competition heats up, brands are increasingly relying on expert contributors to boost their rankings. There’s nothing Google loves more than high-quality content written by […]
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