New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
Read the Case Study 
Rick Leach | Posted on
16 min read
User-first content for SEO places the reader at the heart of your content strategy — and it’s at the core of Google’s Helpful Content update. To stand a chance of ranking high on the SERPs, content needs to be polished, scintillating, and hyper-personalized. Every post you publish is an opportunity to strengthen your brand, build a community, and […]
Carlos Meza | Posted on
10 min read
For many people, engaging with brands on social media is a part of everyday life. This presents an opportunity for companies to position themselves in front of both current and potential customers. Whether you’re targeting other businesses or marketing directly to consumers, your social media posts can help your audience get to know your company […]
Kevin Elliott | Posted on
15 min read
How Mistake-Free Copywriting Impacts Content Marketing and Which Copywriting Mistakes to Avoid Picture this. You’re writing a blog post, a social post or copy for a product page. You want it to perform well to scale website traffic and revenue, but how do you know your copy will hit the mark? Will people care or […]
Rick Leach | Posted on
12 min read
Want to grow your brand? Learn the ins & outs of how to write a good LinkedIn article to publish on your company page to win more leads!
Kevin Elliott | Posted on
16 min read
How Google’s Search-Engine Algorithm Update Could Shape Your Website Metrics Google implemented a “broad core update” to its search-engine algorithm on May 25, 2022, as announced by Danny Sullivan, a Public Liaison for Google Search. Its full effects take a couple weeks to manifest because Google rolls out major updates gradually. This is Google’s first […]
Kevin Elliott | Posted on
8 min read
Deciding between outsourced content writing services and in-house writers for your content? Learn the differences and benefits.
Janna Ryan | Posted on
12 min read
Video is becoming an increasingly important component when it comes to online marketing. If you’re not yet using video as part of your marketing strategy, you’re missing out on a huge opportunity. This blog post will discuss the importance of video content and some tips for creating a successful video marketing strategy. Video has a […]
10 min read
Many people turn to freelance because they want the freedom to set their own hours. While some freelancers are up at the crack of dawn, others prefer to work into the wee hours and sleep late the next day. The beauty of freelancing is that you can do whatever works for you — as long […]
Carlos Meza | Posted on
11 min read
In 2023, social media is a mainstay. If you’re in marketing, you’re using it. Full stop. Businesses leverage social media because it’s effective. After all, hundreds of millions of people use sites like Facebook, Twitter, Pinterest and Instagram daily. That’s a lot of eyeballs scrolling through media feeds. And a lot of opportunities for new […]
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