Rick Leach | Posted on
15 min read
Learning how to humanize AI content is necessary to forge a connection with your target audience and avoid getting labeled as spam by Google. AI is a powerful tool for rapidly generating words and ideas. However, speed and efficiency aren’t everything. A skilled writer’s touch transforms AI outputs into meaningful, authentic stories that resonate with […]
Richard Leach | Posted on
22 min read
Content distribution is the process of sharing content across relevant online channels, such as social media or paid ads, to maximize its reach. In your digital marketing strategy, it’s the final step in your content’s journey, connecting your brand with your audience at the perfect time. What’s the difference between content creation and content distribution? […]
Rick Leach | Posted on
9 min read
Business goals are the cornerstones of any content strategy. Without established brand messaging, people, search engines, and social media algorithms won’t understand your brand or care about your content. Plus, in the era of multichannel distribution, each piece must be tailored to the various platforms your customers prefer. Using editorial calendar templates is the only […]
Carlos Meza | Posted on
15 min read
Dynamic landing pages are often the X-factor that takes a solid digital marketing campaign from good to fantastic. But efficiently producing enough of them without sacrificing quality can be a real challenge — this is where AI landing page builders come in. Today’s AI landing page creation tools leverage emerging artificial intelligence tech to significantly […]
Rick Leach | Posted on
16 min read
Publishing content without a clear plan is like heading into the woods and leaving your compass at home. Sure, you might have a sense of the direction you need to go in, but there’s a good chance you’ll miss the mark. Knowing how to write a content brief can help you find your way in […]
Rick Leach | Posted on
11 min read
B2B SaaS copywriters are the Swiss Army knives of the software used in a service industry. They go beyond typing words on a screen to help shape the narrative and increase the efficacy of entire campaigns. Regarding market share and competitive edge, PayPal cofounder Peter Thiel once said, “Customers won’t care about any particular technology […]
Carlos Meza | Posted on
12 min read
You can use various types of content to draw audiences to your business — helpful blog posts, insightful webinars, and clever social media posts. But all these bits and pieces of content simply scatter in the wind unless you ground them in a content marketing strategy. A content strategy is a detailed plan laying out […]
Rick Leach | Posted on
12 min read
We’re in an era of authenticity in marketing, where real stories feed business objectives. In an increasingly saturated business landscape, trust perseveres as a key determining factor for consumers. Web users conduct research before buying anything. They compare your website with reviews and your brand’s social platforms to make informed decisions. According to PWC, only […]
Rick Leach | Posted on
19 min read
Consumers are filling their virtual shopping carts to the brim, pushing retail online sales to an estimated $6.9 trillion in 2024. A comprehensive e-commerce content strategy can help you chisel out a piece of this lucrative market, boosting your brand’s visibility and persuading customers to choose your business for their needs. To stand out, you […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.