New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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6 min read
The Bureau of Labor Statistics notes that the market for writing work is expected to grow by 8 percent through 2026. And while fiction and other forms of the written word are still going strong, content marketing has a lot to do with the opportunities available to those who put fingers to keyboards for a […]
Meghan McKenzie | Posted on
3 min read
What do you do when you have a story but aren’t sure how to tell it? When you have a killer idea burning a hole in your brain, you find someone who can give your tale the literary genius it deserves. In short, you get a ghostwriter. Everyone from Richard Branson to Michelle Obama has […]
5 min read
Writers are expected to master all kinds of skills—they’re supposed to have fantastic grammar, a hint of wit, the ability to describe even the most mundane things in vivid detail and a talent for downing barrel-sized cups of coffee in a single gulp—but with all that skill comes a tendency to overlook something important. One […]
7 min read
Product descriptions outranked pictures and customer reviews as a top-influencing content factor for buyers considering a purchase on an ecommerce site. With Google just as likely to return a product page as it is a category page on the search engine results (SERP), merchants have an opportunity to optimize their products for better ranking. Google […]
Meghan McKenzie | Posted on
7 min read
What in the world is thought leadership, really? It’s no secret that I’m a big fan of words, but what you might not know is that I play favorites. I don’t really care whether you serve me guacamole or salsa with my chips, but I’ll happily shout from the hilltops about my favorite adjectives and […]
Sarah Stasik | Posted on
8 min read
As a project manager and freelance writer, I’ve worked with numerous brands that wanted content within a specific readability range. Those companies often use Flesch reading ease scores or Flesch-Kincaid reading levels, which are text analysis tools included in word processors. They’re also readily available online. It’s not uncommon for clients to ask for all […]
7 min read
Google upped the ante on meta descriptions leading into 2018, and that means brands that want to stay competitive online need to start tweaking some foundational SEO elements in their content. The longer meta descriptions have more property on which you can stake your search engine (and consumer attention) claim, but so does everyone else. […]
Meghan McKenzie | Posted on
9 min read
Much like training your dog to make your morning cup o’ joe, talking about the stages of a content marketing funnel and executing them are two very different things. I have no usable advice regarding the coffee/canine issue (I’m still making my own), but here are some notable companies that are nailing content output at […]
5 min read
Creating content is only half the battle for content marketers. Once you hit Publish, you’ve got to promote your work or risk it dropping from featured article to obscurity in a heartbeat. In fact, savvy content marketers spend only 20 percent of their time creating content and 80 percent promoting it. Social media typically plays […]
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