7 min read
Product descriptions outranked pictures and customer reviews as a top-influencing content factor for buyers considering a purchase on an ecommerce site. With Google just as likely to return a product page as it is a category page on the search engine results (SERP), merchants have an opportunity to optimize their products for better ranking. Google […]
Meghan McKenzie | Posted on
7 min read
What in the world is thought leadership, really? It’s no secret that I’m a big fan of words, but what you might not know is that I play favorites. I don’t really care whether you serve me guacamole or salsa with my chips, but I’ll happily shout from the hilltops about my favorite adjectives and […]
Sarah Stasik | Posted on
8 min read
As a project manager and freelance writer, I’ve worked with numerous brands that wanted content within a specific readability range. Those companies often use Flesch reading ease scores or Flesch-Kincaid reading levels, which are text analysis tools included in word processors. They’re also readily available online. It’s not uncommon for clients to ask for all […]
7 min read
Google upped the ante on meta descriptions leading into 2018, and that means brands that want to stay competitive online need to start tweaking some foundational SEO elements in their content. The longer meta descriptions have more property on which you can stake your search engine (and consumer attention) claim, but so does everyone else. […]
Meghan McKenzie | Posted on
9 min read
Much like training your dog to make your morning cup o’ joe, talking about the stages of a content marketing funnel and executing them are two very different things. I have no usable advice regarding the coffee/canine issue (I’m still making my own), but here are some notable companies that are nailing content output at […]
5 min read
Creating content is only half the battle for content marketers. Once you hit Publish, you’ve got to promote your work or risk it dropping from featured article to obscurity in a heartbeat. In fact, savvy content marketers spend only 20 percent of their time creating content and 80 percent promoting it. Social media typically plays […]
6 min read
You’ve just written a post that exhaustively explores your topic and satisfies searcher intent. It’s engaging and informative, and you know readers and search spiders alike are going to love it. Awesome! Now, how’s your image SEO for the post? After putting in the work of crafting a killer post, you need to make sure […]
Sarah Stasik | Posted on
5 min read
One of the “easy” ways to get visibility for your brand online is to piggyback a trending topic. Online marketers often leverage trending hashtags on Twitter, repurpose news stories to cash in on audience attention or chime in on a current cultural question in a way that ties back to their products. All of that […]
Sarah Stasik | Posted on
5 min read
Most blog introductions on the internet suck. They’re too long, don’t say anything valuable and waste what little time I don’t actually have. And the problem seems to be getting worse, with content marketers and bloggers emulating each other — and experts — in all the wrong ways, and no one really follows good advice […]
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