Head-turning content marketing campaigns that get people excited about brands don’t simply happen. They result from thorough planning, an in-depth understanding of the target audience, and an airtight strategy for monitoring continuous progress. Tracking the right content marketing KPIs is a crucial part of that equation. But what exactly are content marketing KPIs, and what […]

Fantastic content is the heartbeat of any successful digital marketing campaign. However, scaling content production successfully without sacrificing quality or consistency can pose a real challenge. This is especially true when your brand works with multiple copywriters and content creators to keep production flowing. Integrating well-crafted content briefs into your ongoing process helps important elements, such as […]

Business goals are the cornerstones of any content strategy. Without established brand messaging, people, search engines, and social media algorithms won’t understand your brand or care about your content. Plus, in the era of multichannel distribution, each piece must be tailored to the various platforms your customers prefer.  Using editorial calendar templates is the only […]

Content analytics tools are essential for any writer or marketer looking to make their content stand out in a saturated online environment. While many people might think of content as just words on a page, data-driven strategies are crucial for creating successful and engaging content. In fact, 77% of marketers say that the importance of […]

Wondering how you give life to your company? It boils down to your brand voice and tone — how your business communicates. Whether writing a blog post or recording a video, consistent branding helps harmonize messaging across content and makes your business instantly recognizable. Brand voice is the personality of your business. It can be […]