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The content creation and marketing blog

Find resources to help you create better content, boost SEO and succeed in your content marketing efforts.

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Web Design Decisions that Drive SEO – For Better or Worse

Search engine optimization, or SEO, doesn't happen in a vacuum, and your web development and design decisions can have a big impact on ...[ continue reading ]

Editing and Proofreading Services for Existing Content Now Available

When we released editing and proofreading services for self-serve clients in March of this year, many of you asked if you could have ...[ continue reading ]

Is Long-Form Content the Way to Go?

When it comes to blog content, size really does matter. Long articles keep people on your page for a longer period of time, and ...[ continue reading ]

Pitching the Boss: How to Convince Management It’s Time to Outso …

When it comes to implementing an outsourcing strategy for your busy content marketing department, convincing the boss is the first step. Here are ...[ continue reading ]

Headlines that Engage Readers and Encourage Click-Throughs

It's estimated that around five times more people read a headline than the content itself. Headlines are easy to share via social media ...[ continue reading ]

Tips for Handling a Busy Content Calendar

One of the secrets to having a successful content marketing campaign is the efficient management of a content calendar. To those not actively involved ...[ continue reading ]

7 Best Tools for Your WordPress Blog

WordPress is often seen as the premier DIY website builder, and that's for good reason. It's the most-used content management system and powers ...[ continue reading ]

What’s the Latest on Keyword Ratios, and How Do You Calculate Th …

It's pretty difficult to stay on top of the latest updates to the ever-changing world of SEO, but one issue has really garnered ...[ continue reading ]

Editing and Proofreading Services Now Available for Self-Serve Clients

In the world of publishing, just working with great writers isn’t enough. The pros know this, and that’s why they always pair great ...[ continue reading ]

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