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Thought Leadership in Content: What It Really Means
What in the world is thought leadership, really? It’s no secret that I’m a big fan of words, but what you might not ...[ continue reading ]
Content Seasonality: How Far Out Should You Plan Your Calendar?
About 42 percent of B2B marketers think their current content marketing strategy is effective. That doesn’t seem too bad until you remember that ...[ continue reading ]
Is Multitasking Killing Your Freelance Career? And How to Rescue It
I used to believe I was great at doing multiple things at once and that gave me an edge over the competition, whether ...[ continue reading ]
3 Style and Grammar Tips To Put You Ahead Of the Freelance Pack
Thorough research, solid organization and proper tone are all important factors in what makes good writing great, but sometimes the devil really is ...[ continue reading ]
3 Examples of Great Product Descriptions that Convert and Rank
With more than 350 million products listed on Amazon alone, and thousands of other competitive eCommerce businesses, product descriptions must work hard to ...[ continue reading ]
The Framing Effect: How to Positively Influence Audience Response to C …
In my past life in corporate management, a VP once told me, "How you write about metrics is almost as important as the ...[ continue reading ]
Tips and Tricks for Writing the Perfect eCommerce Product Title
What's in a name? Setting up an ecommerce store on a marketplace like Bonanza is a breeze, but settling on an item title ...[ continue reading ]
Brands Pay More But Save Big With Publish-Ready Content
Quality content production is not a simple process. If you want results in content marketing, you need top-notch content that hits the mark, ...[ continue reading ]
11 Local Marketing Facts You Need to Know for Success
The world wide web might open global gates to businesses of all sizes, but for many brands, putting a smaller geographic emphasis on ...[ continue reading ]
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