Meghan McKenzie | Posted on
9 min read
If you’re not creating content for every step of the buyer’s journey, you’re literally leaking conversions and profits. Let’s look at how to support buyers’ through their journeys to maximize conversion rates and marketing ROI. Need a hand creating content? Connect with the best content writers on the web. What Is the Buyer’s Journey? The […]
Rick Leach | Posted on
9 min read
The right amount to pay a freelance writer in 2024 depends on many factors. You can’t spend more than your profit margin allows, but you also want to be fair to the talented folks churning out your white papers and blog posts. To help you get the most bang for your buck while protecting your […]
9 min read
In communities of marketers and SEOs, it’s a constant debate: do you grow a business using PPC or content marketing? The instinct is to choose one or the other — you can either pay to aim offers at a chosen audience, or optimize relevant content to reach your target demographic through unpaid channels. But, we’re […]
Rick Leach | Posted on
12 min read
If you’ve seen celebrity tell-alls on the shelves at your local bookstore, you’ve probably seen the results of ghostwriting jobs firsthand. In fact, according to Joe Queenan’s essay, which was published by The New York Times, public figures such as Nancy Reagan, Charles Barkley, Lee Iacocca, and the Mayflower Madam have all hired professional ghostwriters to […]
Meghan McKenzie | Posted on
12 min read
The next time someone tells you email marketing is on the way out, remind them that people said the same thing about avocado toast and bacon-wrapped everything, and my breakfast plans haven’t changed one bit. Email copywriting may not be the newest niche on the block, but there’s a reason the practice is still thriving, […]
The secrets to winning with blog post marketing aren’t really secret. The keys to the conversion kingdom tend to be quality content at a consistent publishing schedule. But after weeks, months or years of publishing, simply keeping pace with your posting schedule can be daunting. One reason for that is blogger burnout. Whether you’re an […]
Meghan McKenzie | Posted on
7 min read
News flash: Press releases aren’t the outdated rotary phones of marketing you may think they are. While it’s true we no longer rely solely on PRs to let journalists know about an event or appearance, we’ve found a new use for these handy pieces of communicatory collateral. Learning how press releases support your content marketing […]
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Meghan McKenzie | Posted on
6 min read
So, you want to hire a writer. Hiring outside help is a phenomenal way to boost marketing efforts while ensuring your brand is in experienced, linguistically capable hands — but writers aren’t all created the same. In fact, there are several different types of writers, all of whom have their own strengths, weaknesses and areas […]
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