Let’s face it: Creating and publishing outstanding content on your own is next to impossible. Thankfully, most businesses use a team — but with teams comes scale, and with scale comes bottlenecks, inefficiencies, and ineffectiveness.  Gone are the days of just winging it. Today’s cluttered blog landscape and the developing metaverse of tech and talk […]

Your customers are here, there, and everywhere, scrolling social media, searching Google, and shopping on mobile apps. As a marketer, you have more opportunities than ever to engage audiences, but the trick is to deliver your messages on the content distribution channels they most frequently use.  This guide offers clarity around the content channels you […]

Marketing is mandatory for companies and other organizations. Whether you have a new product for consumers or a fundraising need for your charity, marketing is the way you connect with your audience. And all marketing is content. Each of these is made of content — content that someone or some team created.  No matter what […]

Customers love to get insights and tips to grow their businesses, especially from experts in the know. But how can you reach prospective customers and share knowledge when your company’s leadership doesn’t have time to write guest posts and articles? Cue the ghostwriter. These professional writers lurk behind the scenes and are invisible to audiences, […]

Suppose you’re preparing to roll out an exciting new app, and you need a step-by-step guide to show customers how to use it. Or, maybe your organization recently completed a groundbreaking study and you’re eager to share what you’ve learned — except you have no idea where to start. If these — or similar — […]

When you work with freelance writers, you get the benefits of accurate, well-written content without having to hire a full-time writer or assign extra tasks to busy in-house team members. As for finding freelancers, it’s easier than ever. According to CNBC, the gig economy has grown over 15% from 2010 to 2020 as more Americans […]

Having fresh, informative and interesting types of content remains the best way to attract readers and search engines to your website or social media page. Diversifying your content types can also set your business apart from the many other web pages vying for your customers’ attention. Content marketing done well can increase your brand awareness, boost your […]

Great marketing depends upon great communication. Some might say, in fact, that marketing is a type of communication. Conversions happen when consumers feel inspired by emails, advertorials, product descriptions and other marketing endeavors. But what are the principles of communication, and how can you use them to improve your marketing content? In this blog post, we’ll explore seven […]