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The content creation and marketing blog

Find resources to help you create better content, boost SEO and succeed in your content marketing efforts.

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How Long Should a Blog Post Really Be?

How long should a blog post be? Well, as with many marketing questions, the classic "it depends" is a good answer. The experts ...[ continue reading ]

Writer Spotlight: Richard S. — To Infinity, and Beyond!

As a freelance writer, you're probably familiar with the charms of working at home: the short morning commute to your desk, the flexible ...[ continue reading ]

Favorite Copyediting Software of Marketers and SEOs

It's not easy crafting effective content. Even the most experienced writers can get tangled in clunky sentences, awkward phrasing and typos. The good ...[ continue reading ]

Writer Spotlight: Bea Johnson — Thoughts on Words, Wizards and Wildl …

There have been many famous wizards over the centuries — Prospero, Merlin and Gandalf, to name a few. But we also have quite ...[ continue reading ]

How to Optimize Website Content for SEO

Optimizing your website for SEO means creating considerate, helpful, and polished experienes for people— not focusing exclusively on algorithms. Why do search engines ...[ continue reading ]

Online Marketing SOS: What is SEO Article Writing?

You're an established business with a modern website, but you don't get many visitors. Everything looks great, so why can't people find you ...[ continue reading ]

Writer Spotlight: Brianna Ford — It’s a Small World, After All

This installment of Writer Spotlight begins with a salute to two computer scientists — Vinton Cerf and Bob Kahn — whose groundbreaking work ...[ continue reading ]

Writer Spotlight: Rachel Elle — A Peek Into the Life of a Crowd Cont …

When life gets a little unpredictable (2020, we're looking at you), it's good to have things you can count on: the sun rising ...[ continue reading ]

What Are the Principles of Communication?

Great marketing depends upon great communication. Some might say, in fact, that marketing is a type of communication. Conversions happen when consumers feel inspired by ...[ continue reading ]

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