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Proofreading vs Editing for Clarity
Writing is a continual process of correcting and revising your work until it's clear, logical and organized. A well-written article or blog post ...[ continue reading ]
Are Seasons Capitalized?
You're writing a feature on the Summer Olympics or a blog post about the winter solstice. But — wait. Are seasons capitalized? Many writers are ...[ continue reading ]
Writer Spotlight: Selina Kyle — Many Roads Lead to Crowd Content
These days, it's hard to get lost, thanks to mapping apps that give turn-by-turn directions. There's not always a single route to a ...[ continue reading ]
MozCon Here We Come!
Being good at SEO relies on staying current with what's working, finding new tactics to test, and discovering new technologies that can help ...[ continue reading ]
We’re Sponsoring the Content Strategy Collective!
Our mission is to help our clients create amazing content at scale. There are a lot of moving parts involved, including having a ...[ continue reading ]
Writer Spotlight: Oriel Roy — Enquiring Minds Want to Know
Curiosity didn't work out for the cat, but it's a different story for writers. The naturally inquisitive among us often thrive when writing, ...[ continue reading ]
Google’s Product Review Algo Update – What Does It Mean Fo …
Google's algorithm updates have a time-honored tradition of shaking up the SEO world. There are few things that affect the industry more than ...[ continue reading ]
Thought Leadership Central: How to Write a White Paper
Comprehensive marketing strategies include many different types of optimized content. Sales funnels often begin with social media ads, pay-per-click ads and other types ...[ continue reading ]
Writer Spotlight: Melissa Spicer — The Making of a Marketing Writer
When you think back to what you loved to read as a child, what springs to mind? Maybe you were drawn to Roald ...[ continue reading ]
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