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The content creation and marketing blog

Find resources to help you create better content, boost SEO and succeed in your content marketing efforts.

Content Marketing

A Look at Content Optimization Tools

It's hardly a secret that content marketing is an incredibly effective strategy for growing your blog or business. Compared to outbound marketing, it generates ...[ continue reading ]

Writer Spotlight: Liam Chetek — Life as an Expat Writer

Freelance writing is the kind of career that you can pursue from anywhere. It's flexible enough that you can craft prose from your ...[ continue reading ]

Looking for Ways to Increase Your Site’s Authority? Try Working with …

No matter what you sell, you need content to educate people about your company and persuade them to call, click, email or buy. ...[ continue reading ]

50 Popular Types of Web Content for Driving User Engagement

Having fresh, informative and interesting types of content remains the best way to attract readers and search engines to your website or social ...[ continue reading ]

September Writer Spotlight: Katelyn Macdonald – Behind the Pen N …

Wander through your favorite bookstore, and you're likely to find quite a few titles published under pen names. Authors mask their identities with ...[ continue reading ]

Writer Spotlight: Hope Burris — A Prescription for Success

Michael Crichton is a best-selling author, but before that, he was a doctor. So were Khaled Hosseini, Tess Gerritsen, and Arthur Conan Doyle, ...[ continue reading ]

Proofreading vs Editing for Clarity

Writing is a continual process of correcting and revising your work until it's clear, logical and organized. A well-written article or blog post ...[ continue reading ]

Are Seasons Capitalized?

You're writing a feature on the Summer Olympics or a blog post about the winter solstice. But — wait. Are seasons capitalized? Many writers are ...[ continue reading ]

MozCon Here We Come!

Being good at SEO relies on staying current with what's working, finding new tactics to test, and discovering new technologies that can help ...[ continue reading ]

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