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Content Marketing

Writer Spotlight: Liam Chetek — Life as an Expat Writer

Freelance writing is the kind of career that you can pursue from anywhere. It's flexible enough that you can craft prose from your ...[ continue reading ]

Looking for Ways to Increase Your Site’s Authority? Try Working with …

No matter what you sell, you need content to educate people about your company and persuade them to call, click, email or buy. ...[ continue reading ]

25 Types of Web Content

The sheer amount of content out there is unprecedented and kind of overwhelming. Every brand wants to stand out. Every business wants to ...[ continue reading ]

September Writer Spotlight: Katelyn Macdonald – Behind the Pen N …

Wander through your favorite bookstore, and you're likely to find quite a few titles published under pen names. Authors mask their identities with ...[ continue reading ]

Writer Spotlight: Hope Burris — A Prescription for Success

Michael Crichton is a best-selling author, but before that, he was a doctor. So were Khaled Hosseini, Tess Gerritsen, and Arthur Conan Doyle, ...[ continue reading ]

Proofreading vs Editing for Clarity

Writing is a continual process of correcting and revising your work until it's clear, logical and organized. A well-written article or blog post ...[ continue reading ]

Are Seasons Capitalized?

You're writing a feature on the Summer Olympics or a blog post about the winter solstice. But — wait. Are seasons capitalized? Many writers are ...[ continue reading ]

MozCon Here We Come!

Being good at SEO relies on staying current with what's working, finding new tactics to test, and discovering new technologies that can help ...[ continue reading ]

Thought Leadership Central: How to Write a White Paper

Comprehensive marketing strategies include many different types of optimized content. Sales funnels often begin with social media ads, pay-per-click ads and other types ...[ continue reading ]

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