Content Marketing
What Is Fluff in Writing?
Fluff in writing refers to unnecessary language that adds length without adding meaning. Writers and editors might also call fluffy writing filler, padding, ...[ continue reading ]
What is Active Voice in Writing?
What is active voice in writing? What is passive voice? More importantly, why should you care? The cat ate food. The food was ...[ continue reading ]
How Using Message Maps Can Boost Your Content Creation
Sales letters, retargeting ads and email campaigns — let's face it, businesses generate a lot of content to drive customers toward a specific ...[ continue reading ]
Sales Funnel Magic: Supercharge Your Advertorials
What is an advertorial? To answer that question properly, we have to learn more about the ancient art of storytelling. Everyone loves a ...[ continue reading ]
The Complete Guide to Using Formal Titles in AP Style
Learning to write is a lot like learning to drive. You have to internalize many rules, some of which seem arbitrary or hard ...[ continue reading ]
How to Become a Content Writer – The Complete Guide
There’s a lot of money to be made writing blog posts, landing pages, product descriptions and the like for all types of businesses, ...[ continue reading ]
How to Write a Business Case Study
When deciding on an important purchase, it's not just about finding a great product with cool features that make you want to buy ...[ continue reading ]
What Is Evergreen Content and Why Do You Need It?
There’s content, and then there’s evergreen content. You might be thinking… “What is evergreen content, and why do I need it?” Hint: Evergreen ...[ continue reading ]
How To Create Retail Copywriting That Gets Results
Retail copywriting that persuades is more essential than ever before. Today's consumers have shorter attention spans, less brand loyalty, and seemingly infinite choices ...[ continue reading ]
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