Meghan McKenzie
Meghan heads up Enterprise Sales with Crowd Content and comes with 10 years of sales and marketing experience. She loves selling awesome writing services that are proven to work, because she'd rather express herself through eating cheese and drinking wine and leave the writing to the pros.
Buying Pre-Written Articles: The Pros, Cons and Everything In Between
Content is king. As noted by AdWeek, "Consumers have flat-out become fatigued with the standard fare historically represented in brand marketing." Companies must ...[ continue reading ]
Ghostwriters: The Secret to Maximizing Your In-House Writing Team
You've got a lot of content that needs to be created, but even coffee only goes so far toward getting your in-house writing ...[ continue reading ]
Are Editors Essential to Your Content Marketing Success?
Content marketing is driven by a quest for the best possible ROI. What you get in return for your investment determines which strategies ...[ continue reading ]
Introducing the Dogs of SMX
When it comes to conference swag, it's easy to predict what exhibitors will give out: Pens T-shirts Notebooks USB sticks Lanyards Keychains Stress ...[ continue reading ]
6 Crucial Questions for Finding a Content Partner You Can Trust
Marketing is a team effort. No matter how talented your crew is, they may not have the bandwidth or the manpower to adequately ...[ continue reading ]
Thought Leadership in Content: What It Really Means
What in the world is thought leadership, really? It’s no secret that I’m a big fan of words, but what you might not ...[ continue reading ]
Content Seasonality: How Far Out Should You Plan Your Calendar?
About 42 percent of B2B marketers think their current content marketing strategy is effective. That doesn’t seem too bad until you remember that ...[ continue reading ]
Holder of the Content Marketing Budget? Here Are 3 Awesome Ways to Spe …
With great power comes great responsibility. You've been given the magnificent gift of your company’s content marketing budget. Now what? First, take your ...[ continue reading ]
The Struggles with Content Planning and How to Overcome Them
Spontaneity has its place. If you’re deciding between tacos and Thai for dinner, wavering between a Cosmo or Stella or pondering how long ...[ continue reading ]