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The content creation and marketing blog

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Content Marketing for eCommerce: 6 Types of Copy You Need to Succeed

Online shopping has grown by almost 50% in the last five years, and in 2019, more than 1.9 billion people worldwide will turn ...[ continue reading ]

What Is a Ghostwriter Best Able to Help With?

Harry Houdini used one. So did Johnnie Cochran. Sarah Palin hired her own, as did Naomi Campbell, Aretha Franklin, and (rumor has it) ...[ continue reading ]

How Can You Find a Great Content Writer Who Has Niche Expertise?

When you're looking to get a writer to create content for your brand, you're likely hoping to find someone who knows your subject ...[ continue reading ]

A Proven Process To Show Writers How To Write Blog Posts That Drive Re …

Words aren't just words. These tiny bundles of potential have the power to make or break your business. Hiring a freelance content writer ...[ continue reading ]

The 3 Types of White Papers – And Why You Should Care

Some marketers are a bit like cats --- they love chasing after laser beams and shiny objects, but they’re frequently left with little ...[ continue reading ]

How To Get a Ghostwriter To Craft an eBook That Drives Results

What do you do when you have a story but aren’t sure how to tell it? When you have a killer idea burning ...[ continue reading ]

Can You Outsource Landing Page Copywriting? 7 Things to Consider First

Landing page copywriting requires a lot of technique infused with a heady dose of artistic flair. You need a writer who can convey ...[ continue reading ]

The Three Types of Writers Your Brand (Probably) Needs

So, you want to hire a writer. Hiring outside help is a phenomenal way to boost marketing efforts while ensuring your brand is ...[ continue reading ]

Boiling Down the Top 6 Challenges in Content Writing for Agencies

Creating content that moves the needle has gotten a lot harder. And, content marketing is no longer the simple game it used to ...[ continue reading ]